In doing so, it turns the spotlight on some unique characteristics of the wireless industry. For one, both established companies and newcomers can play on equal terms. For another, the diverse nature of this year's entries demonstrates the abundance of opportunities in the field that are just waiting to be discovered, nurtured and taken to market.
Santa Barbara, California (PRWEB) March 31, 2010
iTMP Technology, Inc. and AirKast, Inc. were the winners of the Consumer and Developer categories, respectively, in the MobileApp Challenge at Andrew Seybold's Wireless University in Las Vegas, Nevada on March 22, it was announced today by Andrew Seybold. Entrants each presented three-to-five minute demonstrations of their products, with the audience selecting the winners.
"This competition is about inspiring and recognizing innovation," Andrew Seybold said. "In doing so, it turns the spotlight on some unique characteristics of the wireless industry. For one, both established companies and newcomers can play on equal terms. For another, the diverse nature of this year's entries demonstrates the abundance of opportunities in the field that are just waiting to be discovered, nurtured and taken to market."
AirKast's TuneKast was judged the best iPhone digital content and advertising application. It is a hosted app that enables radio broadcasters to reach consumers with streaming audio and interactive multimedia content such as in-app ads and event promotions via the World Wide Web. Running on the AirKast hosted platform, TuneKast enables broadcasters to display and change relevant graphic content on the screen as their audio programming is playing. Users access stations using their device's on-screen display icons and, from the TuneKast screen, they are further able to refine their listening experiences with buttons that are broadcaster-definable.
iTMP Technology's Digifit Ecosystem is a suite of health and fitness apps that enable the iPhone and iPod touch to double as heart rate monitors and cyclometers. According to the company, they are the only apps that listen to the heart, which they consider fundamental to tracking cardio exercise. A wireless bridge enables data flow from ultra-low power sensors to the mobile devices. The first-generation SMHEART LINK™ bridge used Wi-Fi but the new Digifit™ Connect receiver uses the iPhone's serial port. Further build-outs are planned, including a foot pod similar to Nike+ but non-proprietary.
The Andrew Seybold Wireless University is an all-day symposium held twice-yearly in conjunction with the CTIA trade shows. It focuses on issues facing wireless mobility by examining its key elements - applications, content, devices, and technologies.
About Andrew Seybold, Inc.
Andrew Seybold, Inc. is dedicated to solving client challenges through strategic consulting, client-specific research and analysis, publications, speaking engagements and educational programs. Company founder Andrew M. Seybold and his partners provide deep technology and business expertise, proven best practices and long-established relationships with industry leaders. Mr. Seybold is highly regarded for his COMMENTARY e-newsletter and the Andrew Seybold Wireless University. For more information, visit http://www.andrewseybold.com.