Motally Launches 2-Way Communication Empowering Developers to Make Instant Changes to Apps Without Having to Redeploy to App Stores

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Mobile analytics firm Motally has just made it a lot easier for app developers to optimize apps on the fly without the process of app re-submission thanks to their 2-Way Communication launch. Motally’s new feature empowers developers to make changes and updates to iPhone, Android, and Blackberry apps without the need to redeploy them in their respective app stores. In effect, Motally has created a dialogue between app and developers thereby decreasing time to market of improved applications based on consumer usage data.

Motally is very focused on meeting the needs of our developer audience

Due to the unpredictable nature of approval systems in appstores, developers struggle to schedule and coordinate even the slightest change to their apps for fear of the lengthy response time from app-saturated appstores approvals staff. Motally addresses that concern by enabling developers to send data to back to apps already live in app stores. With the Motally’s 2-Way Communication, developers can make changes remotely to data values in previously defined fields, all from within the web interface of their Motally account.

“The app submission and resubmission process definitely can hold developers back from bringing updates to market as fast as they would like. With Motally’s 2-Way Communication feature, we are excited about providing on-the-fly adjustments to apps and believe the uninterrupted consumer experience will lead to higher engagement and usage,” says Peter Sankauskas, game developer and Software Engineer at Motally.

How it Works:

Using Motally’s 2-Way Communication, developers can instantly update or modify existing tracking parameters and the conditions under which data is sent. For example a developer can turn on debug tracking remotely to resolve bugs on the fly, without having to go through app stores’ often meticulous and lengthy approval process.

Developers can also change the values for custom fields that have been previously defined. For example, a developer can include a discount code field into an application and change the value for that code, based on a particular marketing campaign. In an effort to facilitate app localization, the new feature even allows developers to change the greeting on a text to go from "Hello" to "Hola", depending on which country the game is being accessed.

Check out a video of how it works at http://bit.ly/motally2waycomm.

Benefits:

  • Make changes to tracking parameters & conditions under which tracking data is sent
  • Modify values in previously defined custom data fields
  • Enhanced debugging options
  • No approvals process or third party involvement needed
  • Simple method to localize app language
  • Free

“Motally is very focused on meeting the needs of our developer audience,” said Arte Merritt, Founder & President of Motally. “With the announcement of our 2-Way communication feature, we are excited to provide our developers with additional functionality that takes into consideration the challenges of creating compelling applications in an app store world.”

Founded in 2008, Motally is leading the way to provide the most flexible tracking solution in the marketplace. Motally is the only analytics firm to support analytics for applications on the iPhone, iPad, Android, and BlackBerry platforms as well as the mobile web, all in one interface. Motally also offers white-label solutions to enterprise customers.

About Motally
Motally is an award-winning mobile-analytics provider dedicated to helping mobile application developers and content publishers understand their users, optimize their product offerings and maximize their ROI. The company is headquartered in San Francisco, CA and is backed by BlueRun Ventures and Ron Conway, a leading angel investor. The team includes mobile industry veterans from Yahoo Mobile, Oracle and Nielsen Mobile. Visit Motally at http://www.motally.com and follow the company on Twitter @motally.

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Michal Habdank-Kolaczkowski

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