NetProspex to Host Marketing ROI Webinar Series with Rubicon Marketing Group

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Leading sales and marketing contact database teams up with marketing solutions provider to help marketers use Key Performance Indicators to improve ROI measurement

We are looking forward to helping marketers succeed in optimizing their organization's marketing by using relevant, actionable KPIs. By aligning marketing to actual sales efforts, the true efficacy of marketing campaigns and prospect profiles can be quantified in order to formulate a more intelligent marketing strategy

NetProspex Inc., the world's most accurate and fastest-growing sales and marketing contact database, today announced that it is partnering with Rubicon Marketing Group to launch a new marketing ROI webinar, hosted by NetProspex CEO Gary Halliwell. The first webinar, entitled Killer KPI's: 10 Key Performance Indicators for Marketing ROI will run live on Wednesday, April 7th at 2 pm EST, and Thursday, April 8th at 2 pm EST. Participants can register by visiting http://www.netprospex.com/np/resources

NetProspex and Rubicon Marketing Group created the webinar series for marketing decision makers who today are faced with a myriad of challenges when choosing strategies that deliver maximum ROI. In their first joint webinar together, NetProspex and Rubicon Marketing Group will discuss how marketers can utilize Key Performance Indicators (KPI's) to better analyze the effectiveness of their marketing strategies. Topics covered will include:

  • How to define KPIs for your marketing organization
  • Top 10 KPIs that successful marketers use
  • Where to find the data points you need to measure
  • Insight you can use based on analytics

"We understand that marketers are asked to do more with less. By teaming up with Rubicon Marketing Group, we are bringing together two pioneers in the sales and marketing industry to provide marketers with a level of insight and counsel that is more crucial than ever given today's environment," said Gary Halliwell, CEO of NetProspex. "We look forward to launching this webinar series and giving marketers an opportunity to analyze their ROI with a fresh, new perspective."

This announcement continues to build on the momentum NetProspex has achieved recently, and solidify its presence as a leading sales and marketing tool for business decision-makers. Over the past year alone, the company has increased its customer base by more than 150%, grown its database to more than 10 million business contacts and achieved steady quarterly revenue growth. The company also achieved prestigious recognition from business media analyst firm Outsell Inc. as being one of the top 30 media companies to watch in 2010.

"We are looking forward to helping marketers succeed in optimizing their organization's marketing by using relevant, actionable KPIs. By aligning marketing to actual sales efforts, the true efficacy of marketing campaigns and prospect profiles can be quantified in order to formulate a more intelligent marketing strategy," said April Brown, President of Rubicon Marketing Group. "With the utility of enabling technologies such as marketing automation, CRM and data visualization software tools to gather data, we have helped move our clients' bottom line up and to the right by truly understanding the key metrics."

For more information on NetProspex, including contact trading details, customer registration information and a list of customers, please visit: http://www.NetProspex.com.

For more information on Rubicon Marketing Group, please visit: http://www.rubiconmarketing.com.

About NetProspex:
NetProspex is the world's most accurate and fastest-growing sales and marketing database, helping BtoB decision makers find, reach, and connect with nearly 10 million sales prospects in a uniquely direct and measurable way.

Founded in 2006 by online publishing and marketing industry veterans Gary Halliwell and Jeff Clewley, NetProspex understands that effective sales and marketing efforts require the most in-depth and accurate prospect data. The core product line overlays crowd-sourced, user-contributed contact information with proprietary verification technology to produce an entirely unique and highly effective sales and marketing contact database. With a 100% replacement guarantee and continual data scrubbing, NetProspex is the leading source of accurate, crowd-sourced business intelligence.

About Rubicon Marketing Group:
Rubicon Marketing Group (RMG) is a recognized leader in measurable marketing that delivers measureable results directly to our clients' bottom line. We specialize in helping our clients generate demand while building and utilizing processes that are measurable, reproducible and deliver actionable insight.

Media Contact for NetProspex:
Matt Rizzetta
North 6th Agency
718-744-7138

Media Contact for Rubicon Marketing Group:
Michael Fung
Rubicon Marketing Group
503-241-4703

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