It's difficult but essential for entrepreneurs -- whether retailers, freelancers or consultants -- to differentiate themselves from the masses, by using LinkedIn well, entrepreneurs can make their specialties known and catch the eye of potential clients.
New York, NY (Vocus) March 31, 2010
Social media's all the buzz these days but can it really help a small business professional or "solo-preneur? The answer is a resounding "Yes!" ... with the caveat that the entrepreneur has to know the right techniques to increase visibility and reinforce professionalism.
Ventureneer's free webinar Small Business Owners, Freelancers, Consultants: Keep Your Project Pipeline Full Using LinkedIn will give "solo-preneurs" tips and straight talk on optimizing LinkedIn, the predominant social network for 60 million professionals and business people.
This is another in a continuous series of Ventureneer seminars taught by Marc W. Halpert. Each has record-breaking attendance and is given high praise for the quality of the presentations.
"It's difficult but essential for entrepreneurs -- whether retailers, freelancers or consultants -- to differentiate themselves from the masses," says Geri Stengel, founder of Ventureneer. "By using LinkedIn well, entrepreneurs can make their specialties known and catch the eye of potential clients."
The webinar, which will be held on Tuesday, April 13, from 2 - 3:15 p.m. EDT, is targeted to the needs of small business owners, freelancers, and consultants who need visibility, recommendations, and accessible profiles to attract new clients and enhance relationships with peers, clients and vendors.
Participants will learn:
How LinkedIn can enhance personal networks and build community;
- What critical steps a business must take so potential clients take notice;
- What are the best practices when making LinkedIn a primary networking tool.
- Halpert will answer these questions and share examples of entrepreneurs who overcame challenges by strategic use of LinkedIn's potential.
As a bonus, Halpert will share The 5 Top Tips for the Care and Feeding of LinkedIn.
"Marc does a great job of making the complex simple and understandable for non-techies, and he drives home the basics of effectively using LinkedIn and other social networking for business," says Peter J. Flierl, president of FBT Worldwide, who participated in Halpert's Ventureneer webinar last year.
Marc W. Halpert, Managing Partner, Your Best Interest LLC, has started two companies that offer specialized electronic payment services to optimize cash flow for small- and medium-sized businesses, professional and membership groups, and nonprofit organizations.
About Geri Stengel
Geri is founder of Ventureneer, an online education and peer support service. An adjunct professor at The New School, she honed her online experience at companies like Dow Jones and Physicians’ Online. Geri co-founded the Women’s Leadership Exchange and is president of Stengel Solutions, a consulting service for social-impact organizations.
Ventureneer.com provides nonprofit and small business advice as well as entrepreneurial and nonprofit training through a new approach to learning: a blend of traditional, formal instruction with informal, peer learning that takes advantage of Web 2.0 technology to capture and share knowledge. Ventureneer's customized blogs, virtual classes, peer-to-peer learning, coaching, web events, and articles help entrepreneurs make faster, better decisions for their enterprises.