Norcross, GA (PRWEB) March 31, 2010
MOTOR TREND® (http://www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare® (http://www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announced that Saturn of Raleigh in Raleigh, NC has been selected as a MOTOR TREND® Certified Advantage dealership.
Saturn of Raleigh is one of the few in the United States chosen to participate in this pre-owned vehicle certification program created for MOTOR TREND and powered by EasyCare. By operating as a MOTOR TREND Certified Advantage dealership, Saturn of Raleigh will provide consumers with the added assurance that their Motor Trend Certified pre-owned vehicles meet the strict standards of the MOTOR TREND program, and also provide other benefits typically associated only with luxury vehicle purchases.
Larry Dorfman, Chairman/CEO of EasyCare, says, “Saturn of Raleigh was selected as a MOTOR TREND Certified Advantage Dealership because of its superior record of customer service and satisfaction since 1992. Now, pre-owned vehicle buyers in Raleigh, NC can have an exceptional buying experience matched by a superior ownership experience, supported by the MOTOR TREND Certified Advantage/EasyCare brands in partnership with Saturn of Raleigh.”
MOTOR TREND Certified Advantage participation is made available only to a select group of dealers across the country who have been thoroughly vetted and trained by EasyCare to deliver a noticeably better buying and ownership experience, in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of the consumers’ experience to ensure the highest customer satisfaction ratings of any certified program available.
“We’re thrilled to add Saturn of Raleigh to the family of MOTOR TREND Certified Advantage dealers,” adds Ira Gabriel, Publisher of Motor Trend Magazine. “They are dedicated to providing the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle.”
Saturn of Raleigh will officially launch this program on March 31, 2010. For more information about the MOTOR TREND Certified Advantage Program, please visit http://www.motortrendcertified.com
About Saturn of Raleigh
Saturn of Raleigh serves the Raleigh, Cary, Wake Forest, Rocky Mount, Durham and Henderson areas in North Carolina, featuring one of the largest selections in the Carolinas of high-quality pre-owned cars and trucks. Their experienced sales staff puts customer satisfaction first, and offers competitive and comprehensive financial packages to fit each consumer’s needs. The service department has trained, certified technicians to handle and expedite maintenance and repairs.
About EASYCARE™, an Automobile Protection Corporation – APCO brand
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term positive bonds between the consumer and their dealership. APCO’s benefits are provided through a network of over 2200 franchise auto dealers under the EASYCARE brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 2.8 million contracts currently in force, APCO has paid nearly $2 Billion in claims, approximately $180 Million of which were in the last 12 months. Please visit http://www.EASYCARE.com.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site http://www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (http://www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About Source Interlink
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
VP, Marketing and Customer Insights
Source Interlink Companies