The visual representations use the power of film and good storytelling to make this incredibly important point. Viewing the videos, people who did not understand the threat of macular degeneration will be motivated to take action to protect their vision.
Owings Mills, MD (PRWEB) March 31, 2010
More than 40 videos were submitted from every corner of the world to AMD Alliance International's first global film competition aimed at raising awareness of the condition known as age-related macular degeneration, the leading cause of blindness in the western world for people over 50. AMD Alliance International (AMDAI) announced the winners of the contest today.
Awareness of AMD is critical to managing the disease. Although the disease will reach epidemic proportions as baby boomers age, is linked to depression, and can often be prevented or halted, research has shown that even among people most at risk, acquiring AMD is not viewed as a major concern. AMDAI’s film contest was aimed at educating the general public as well as those at high risk about this serious condition.
The winning video was an animated short film entitled “Eyes.” The video was submitted by Adam Mosher, 22, an undergraduate student at the University of Guelph, near Toronto, ON. In just 55 seconds, the video delivers key messages concerning the risk factors, effects and treatment options for AMD. Mosher will receive the $10,000 (US) grand prize and the video will be used in the future as part of AMDAI’s communications efforts.
The winning video can be seen here: http://www.youtube.com/watch?v=vZoVXG-3Ke4
The second place video, which will receive a $2,000 prize is “What You Should Know About AMD,” and was submitted by David Knight, a film editor in Raleigh Durham, NC, and can be seen here: http://www.youtube.com/watch?v=I-4imc38t5M&annotation_id=annotation_862984&feature=iv
The third place award was shared by two videos: “Don’t Take Your Vision for Granted,” submitted by Jennifer Hoge, a filmmaker in Los Angeles: http://www.youtube.com/watch?v=8U3KDu1A5-0
And, “Blue-Haired Girls,” submitted by screenwriter and filmmaker Edmund “Wayne” Brandenburg of Los Angeles, which can be viewed here: http://www.youtube.com/watch?v=2IUZFrdQAOs Each third place video entrant receives $1,000.
Honorable mentions include three additional videos:
“See What’s Important to You” (Tina Radel, Kennebunk, MA): http://www.youtube.com/watch?v=AIZzFnnZOyQ&feature=PlayList&p=82E5365F097E29F1&index=12
“Sight is Connection” (Scott Cramer, Brooklyn, NY): http://www.youtube.com/watch?v=_jZWKSi68i8&feature=PlayList&p=82E5365F097E29F1&index=25
“Save Your Sight” (Adriana Baird, Newport Beach, CA):
All of the videos entered in the contest can be viewed here:
“The videos accomplish the goal of illustrating, quite literally in many cases, what it is like to have AMD and what can be done about it,” said Allie Laban-Baker, Vice President, Global Communications, AMDAI. “We believe they are entertaining and engaging, while serving an important public health purpose—alerting people about this very serious disease.”
The contest was judged by a panel of experts including professional film Producer/Director Doug Metzger; Two Horns Entertainment Group and Black Dog Films President & CEO, Bill Kunkel; and Hollywood Producer/Screenplay Writer John Wilder.
"We were impressed with the submissions which employ a variety of film techniques to creatively demonstrate how macular degeneration affects people, how debilitating it can be, and how it can be treated,” said film contest judge and professional film Producer/Director, Doug Metzger. “The visual representations use the power of film and good storytelling to make this incredibly important point. Viewing the videos, people who did not understand the threat of macular degeneration will be motivated to take action to protect their vision."
About AMD Alliance International
AMD Alliance International is the only international organization in the world dedicated exclusively to promoting awareness, treatment and research into macular degeneration, the leading cause of vision loss in the developed world. With 66 members in 25 countries, AMDAI is comprised of the worlds' leading vision, seniors’ and research organizations. For more information, visit http://www.amdalliance.org.
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