Savvy companies realize that the best way to provide stellar customer service is to interact with customers when, where, and how they want to communicate. As such, utilizing social media tools that are being utilized by your consumers is a must.
Alexandria, VA (PRWEB) April 7, 2010
Social media tools have become a primary means of communication for many consumers, prompting forward-thinking companies to utilize social media and online word-of-mouth marketing in order to open the dialogue between themselves and their customers, significantly enhancing the entire customer relationship. However, incorrect use of social media can result in irreparable damage to a company's customer relationships, reputation and ultimately the bottom line.
VIPdesk has outlined the six ways that social media can cause a corporate customer service catastrophe in a new whitepaper. This whitepaper, “Six Ways Social Media Can Cause Customer Service Catastrophe”, educates readers as to what these six critical social media mistakes are, how they can be avoided, and directs readers to other resources that can be utilized to learn more about the intersection of social media and the customer experience.
“Savvy companies realize that the best way to provide stellar customer service is to interact with customers when, where, and how they want to communicate. As such, utilizing social media tools that are being utilized by your consumers is a must,” says Mary Naylor, CEO of VIPdesk. “We want to ensure that our clients know that improper use of social media tools can do more damage than good, so we have outlined the six most common ways that social media can cause customer service catastrophe, and how to avoid it.”
The complimentary VIPdesk whitepaper can be downloaded at http://www.vipdesk.com/info/news_whitepaper.asp. For more information, email press (at) vipdesk (dot) com or call 703-837-3507.
VIPdesk is the innovative leader of outsourced virtual customer care solutions for companies who view their brand reputation as a significant asset, and for whom a quality customer experience is not a luxury, but a necessity. VIPdesk specializes in delivering virtual contact center solutions in several industries including retail, travel, automotive and financial services. We serve more than 40 blue-chip clients with over 10 million customers and are continually recognized through numerous awards, including the Inc. 500, Inc. 5000, NCBEA Business Ethics Award, Stevie Awards for Women in Business and Smart CEO Future 50. To find out more about VIPdesk, visit http://www.vipdesk.com.