Reverse Mortgage Directory, LLC Adds Lead Filters To Further Verify Borrower Eligibility and Improve Lead Quality

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Reverse Mortgage Directory, LLC of Los Angeles, CA, has added LTV filters to further verify borrower eligibility, saving clients time and improving lead quality.

Reverse Mortgage Adviser

“The LTV filters we have put in place allow us to identify and invalidate those leads that are ineligible so that our clients can spend more time focusing on the highest quality leads possible."

Reverse Mortgage Directory, LLC (RMD), announces additional lead filters geared towards increasing lead quality and client productivity.

RMD acts as a third party resource, providing objective reverse mortgage information for seniors and their families through its website, http://www.ReverseMortgageAdviser.com. Interested borrowers are then connected to a reverse mortgage specialist who services that market.

"Over the last 3 years we have made many improvements to our lead program, all aimed at increasing lead quality and client satisfaction. In July of 2009 we partnered with TARGUSinfo in order to verify lead contact information, that partnership dramatically improved lead quality," states Gretchen Williams, Director of Sales and Client Relations, RMD, LLC.

The most recent program improvement stemmed from the U.S. Department of Housing and Urban Development’s announcement to lower the principal limit factors for the FHA reverse mortgage program. The change lowered the principal limits for the Home Equity Conversion Mortgage (HECM) by 10%, affecting eligibility for many borrowers. “The LTV filters we have put in place allow us to identify and invalidate those leads that are ineligible so that our clients can spend more time focusing on the highest quality leads possible. We have seen significant improvements for our clients, in particular those in areas hit hardest by the declining housing market since those areas were also the hardest hit by the lowering of principal limit factor. Our primary goal is to help clients to more effectively identify eligible prospects in an already difficult economic environment and the LTV filter has helped us to do just that.”

Reverse mortgages have grown in popularity over the recent years. This is in part due to the rising costs of living and healthcare. Not to mention that most seniors are already living on fixed incomes that, in many cases, do not cover their most basic living expenses. Through federally-guaranteed reverse mortgages, seniors have been able to tap into their home’s equity to free up cash for daily expenses and, more importantly, remain in their homes.

The proceeds of reverse mortgages are tax-free and can be used for almost any purpose. Whether the money is used to pay for home repairs, a much-needed vacation, or to improve overall quality of life, seniors everywhere are taking advantage of these government-secured reverse mortgage loans. In addition, they do not require monthly payments and do not affect Social Security or Medicare benefits.

For additional information on reverse mortgages or to become a Reverse Mortgage Adviser Affiliated Lender visit ReverseMortgageAdviser.com or call 800-407-6365.

About RMD, LLC:
RMD was created to assist seniors and their families in finding objective reverse mortgage information, while also connecting those individuals to trusted reverse mortgage lenders.

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Gretchen Williams
Director of Sales
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