APT to Host Webinar with Kraft Foods

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APT will host a webinar with Kraft Foods, titled “Strategies for Better Retail Servicing: Using Test & Learn™ to Enhance Performance” on April 21, 2010

Speakers from Kraft and APT will present how APT’s Test & Learn can assist in determining potential drivers of retail servicing performance and identify possible opportunities for improvement.

Applied Predictive Technologies, Inc., (APT), the leading provider of Test & Learn Management Systems for CP Manufacturers and Retailers, today announced that it will host a webinar titled “Strategies for Better Retail Servicing: Using Test & Learn to Enhance Performance” on Wednesday, April 21st, 2010 at 2:00 PM EDT.

The webinar is the fourth in APT’s 2010 Webinar Series for Retail and CPG executives this year. It will feature Autumn McDonald, Director, Consumer Insight & Strategy of Kraft Foods and Eric Schimmel, a Vice President of APT; the webinar will be moderated by CPGMatters. For any CPG manufacturer, maintaining a retail sales force is a substantial investment and designing the right mix of sales practices, training, and incentives can have a big impact on sales. Ms. McDonald and Mr. Schimmel will present how APT’s Test & Learn can assist in determining potential drivers of retail servicing performance and identify possible opportunities for improvement.

Register now for this webinar and find out how Test & Learn helps Kraft Foods determine how to best deploy and utilize their retail servicing team as a key ingredient in enhancing customer satisfaction and productivity. Attendees will receive a complimentary copy of an executive white paper on this subject. For more information, or to request a copy of the white paper, please email webinars (at) aptmail (dot) com.

APT CPG and Retail Webinar Series 2010
APT’s 2010 Webinar Series is designed to provide insight to both CPG manufacturers and Retailers on best practices for the evaluation and optimization of a wide range of strategic and tactical initiatives. Register now for our upcoming 2010 webinars and learn how to better evaluate programs, gain insights that accurately predict the impact of new initiatives, and develop the tools and solutions that will strengthen your business’s bottom line. For more information, or to view past webinars on-demand, visit http://www.APTWebinars.com or contact us at (877) 400-2559.

About Kraft Foods
Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 160 countries around the globe. Our employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) has revenues of approximately $50 billion, and is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more details on the company’s sustainability focus and progress, please visit http://www.kraftfoodsbetterworld.com.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Family Dollar, Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

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