A New Island Advantage at Hurley’s

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Hurley’s new Advantage Card, powered by Market Basket Rewards, enhances the shopping experience with special offers, personalized communications and reward events.

Hurley's Advantage Program

“Integrating technology into our marketing program allows us to increase our services and communication to the shoppers who are most loyal to us,” Randy Merren, Managing Director at Hurley’s.

The Hurley’s Advantage program is off to a great start saying, “Thank You” in a new way to its loyal shoppers. Advantage membership is free and shoppers have the opportunity to receive rewards throughout the year. They can also earn bonuses on specific products, receive personalized promotional offers and easily manage their Hurley’s Advantage account online. As an opt-in program, Hurley’s shoppers don’t need a card for sale prices and yet, since its launch in January, several thousand cards have been registered and shoppers have already begun to redeem their points for free gift items.

“Integrating technology into our marketing program allows us to increase our services and communication to the shoppers who are most loyal to us,” said Randy Merren, Managing Director at Hurley’s. “We are committed to our community and see the Advantage program as another way to enhance our relationships with shoppers. In addition to quality products, friendly service and savings throughout the store, shoppers will be recognized for their patronage in a variety of creative ways.”

Market Basket Rewards offers Hurley’s a scalable loyalty platform allowing them to build brand identity while leveraging the ability to gather valuable customer data. Program elements are specifically designed to foster the relationship between shoppers and the stores and encourage interaction online, at checkout and through personalized communications.

Currently, shoppers who show their Hurley’s Advantage Card earn one point for every dollar they spend, which can be redeemed any time during the 24 week promotion for their choice of over 1,000 gifts. Gift selections range from kitchen and household products to unique items for men, women, kids and pets. More details concerning the Hurley's Advantage program can be found at http://www.hurleys.ky.

About Market Basket Rewards
Market Basket Rewards empowers independent grocery retailers through the synergy of seamless data acquisition, shopper communication tools and value-driven loyalty programs. Market Basket Rewards takes loyalty from vision to execution by gathering, managing and reporting customer data back to retailers for use in targeted marketing campaigns, as well as administering reward promotions to drive sales and traffic. For more information, visit http://www.mbrewards.com. Media Contact: Christy Hamlin 248-530-1363.

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Christy Hamlin
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