St Louis SEO Company Issues New Report on Site Optimization

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Web site optimization in 2010 involves optimizing a site for search engines, social networks, and e-commerce. A surprising number of sites fail to realize their full potential of web site traffic and sales due to optimization issues and problems. Hiring a web site consulting company to optimize a site can help increase traffic and e-commerce sales.

A recent study by Prominent SEO, a search strategy firm based in St. Louis, Missouri, of corporate web sites has indicated that a high percentage of sites are not fully optimized for either search engines, social networking, or for e-commerce. The interaction between a site traffic and search engine rankings has long been analyzed. The recent study by Prominent SEO, however, was aimed at looking at the utilization by sites of social networks and e-commerce, in tandem with SEO, as a three-part optimization process for a company to improve website traffic and sales of a product or service.

Some of the sites included in the study were sites for FDIC-insured banks, local insurance companies, restaurants, law firms, retailers, and non-profit organizations. Of the sites included in the study, over 74% of the sites were under-optimized for search engines, 64% were under-optimized for social networks, and 77% were under-optimized for e-commerce. Clark Schultz, a search strategist with Prominent SEO, stated:

“The most interesting part of the study was that some of the larger sites analyzed had the most significant search engine optimization problems. Today’s dynamic search environment has increased the need for ongoing web site consulting, search engine optimization, and social media campaigns. Depending upon the size, scope, and needs of a site, a small company should budget between $1,000 to $5,000 a year for web site consulting. Large companies or e-commerce sites with significant traffic will need to budget even more. In many cases, improvements to a site will lead to increased traffic, e-commerce conversions, and sales, which more than offsets the money spent on optimization.”

The most common and simple optimization errors found in the study included:

  •     Inadequate link building and link structure
  •     HTML errors, improper code-to-text ratios, and simple page element errors
  •     Web site architecture and site rendering issues
  •     E-commerce integration
  •     Keyword strategy underutilized
  •     Local optimization problems
  •     Lack of branding with social networking

The study concluded that in many cases, the optimization of a site is divided between web designers, marketing professionals, and webmasters who sometimes work independently of each other. Web site consulting and search optimization is expected to be a growth industry as more sites recognize the potential to improve traffic and sales.

About Prominent SEO: Prominent SEO, a search strategy firm based in St. Louis, Missouri has been consulting with major companies and sites since 1999


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