Fort Worth, TX (PRWEB) April 1, 2010
During the past 42 years, Bluff Manufacturing, Inc. (http://www.bluffmanufacturing.com) has become a leading provider of steel and aluminum ramps, portable yard ramps and CrashGuard warehouse safety equipment to companies throughout North America. By employing the highest standards, leading edge technology and quality materials, the company has consistently produced superior products and exceeded customer expectations. To continue its success, Bluff Manufacturing is implementing new sales and marketing strategies in 2010 that will enable the company to create new products, enhance customer service standards and increase market share.
According to Bluff Manufacturing President Clark Smith, the changes are intended to meet the demands of today's marketplace. "The rules of business have changed and Bluff Manufacturing is prepared to embrace new processes, networking channels and use of technology," states Smith, noting the company's commitment to high quality products and fast lead times will not change. "We have listened to our equipment dealers and end-users, and are aggressively developing solutions to meet the challenges facing our industry."
Most notably, the company has restructured its national sales force, with two dedicated dealer representatives now available to provide sales training and problem solving assistance for unique application needs. Bluff Manufacturing's sales team also includes a business development manager responsible for lead generation and gathering end-user feedback for product development.
Through its trademark innovation, Bluff Manufacturing is increasing its custom design efforts throughout its extensive line of dock and warehouse applications, including yard ramps, dock boards, dock plates, dock levelers and safety products. By designing solutions specific to an end-user's unique needs, the company hopes to further position itself as a custom manufacturer, explains Smith.
Bluff Manufacturing is taking full advantage of today's technology to increase its visibility. A strong Internet presence, coupled with social media tools and an aggressive search engine optimization (SEO) campaign, allows Bluff the opportunity to better support its dealer partners by generating leads and providing resources for sales and training. In addition, Bluff Manufacturing has created a resource section on its website where dealer partners can find sales collateral, training videos, case studies, product demonstrations, worksheets for specking products, and schedule online training.
Leading the new sales and marketing efforts is Andrea Curreri, who recently joined Bluff Manufacturing. Her duties include attracting and retaining new customers, expanding current customer relationships, identifying vertical markets, and managing internal communication efforts.
"We are setting the bar high in 2010," says Curreri, noting the company's sales goals for this year are 25 percent higher than 2009. "The sales and marketing changes that are being put into place complement the exceptional product design and production processes for which Bluff is known. With a proactive approach and intense focus on our dealer partners, we expect 2010 to be a record-setting year."
For more information about Bluff Manufacturing products or to place an order, call toll free 1-800-433-2212 or go to http://www.bluffmanufacturing.com.
About Bluff Manufacturing
For more than 40 years, Bluff Manufacturing has been recognized as an innovative leader in the fabrication and design of high quality dock, warehouse and safety equipment. Bluff Manufacturing is the only company to meet the American National Standards Institute's (ANSI) MH30.2 standard, ensuring the highest quality products and providing customers with the greatest possible value. Based in Fort Worth, Texas, Bluff Manufacturing serves the entire U.S. through a national distributor network, and the company's 12 distribution warehouses ensure quick delivery of the company's entire product line including yard ramps, dock boards, dock levelers, wheel risers, and CrashGuard safety barrier products. For additional information, contact Bluff Manufacturing at toll free (800) 433-2212 or http://www.bluffmanufacturing.com.