SLAPPA Launches M.A.S.K. Custom Build Laptop Backpack Series

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"Patent Pending M.A.S.K. Technology Raises the Bar for Laptop Backpacks; New Removable Faces and Custom Art Inserts Enable Extreme Customization"

SLAPPA ( maker of professional quality CD cases, DVD cases, laptop backpacks, laptop sleeves, bags and gaming cases today announced the launch of their new M.A.S.K. Custom Build Backpack series.

SLAPPA's M.A.S.K. laptop backpack series was designed for extensive personalization and application flexibility. The M.A.S.K. features patent pending E-Z-Zip technology, which enables customers to choose and change the outer face of the backpack quickly and easily by zipping faces on and off. Multiple face options allow users to modify the bag to fit their desired look and storage needs - each face provides a specialized storage configuration, designed to meet the needs of the specific user.

M.A.S.K. also features a choice of one of 15 "on the fly" custom art inserts, designed specifically for M.A.S.K. by SLAPPA's Visual Impact artists. The "on the fly" custom art inserts give customers the option to change the inside look of the bag by easily pulling out and pressing in one of the 15 custom designed inserts. The initial series of inserts were created by SLAPPAs 'Visual Impact' artists including Morten Bak from Denmark, Simon Mitchell from the UK, DomiNX from the U.S. and Ben Heine from Belgium. SLAPPA has announced plans to continue adding more face and inner artwork options in the near future.

Designed according to SLAPPA standards for hardcore protection, M.A.S.K. was built using pro-grade 1680D ballistic nylon. M.A.S.K. is water resistant, puncture proof, and nearly indestructible. The bag also boasts extensive storage capabilities in a compact footprint and 0.5" padding in every wall of the backpack.

The M.A.S.K. is also the ideal travel backpack, providing a large center storage section sized to carry gear such as gaming consoles, small mixing consoles, a full DSLR camera and lens kit, or 2-3 days worth of clothing. The checkpoint-friendly rear section enables users to keep laptops inside the dedicated compartment when going through airport scanner. Multiple "D" rings on the outside of the bag allow users to clip SLAPPA headphone cases, game cases, or 40 Hardbody PRO CD cases to clip onto the exterior of the bag for easy access. In total the bag has 5 storage sections for all the computer, gaming and DJ peripherals toted by today's mobile professionals.

"M.A.S.K. has been literally two years in the making," said SLAPPA president, Dominick Martinetti, "and we are very excited with this backpack. Our goal with the bag was to develop a highly personalized, feature-rich product that allowed for radical customization, and to give customers a "life-long" backpack. With M.A.S.K., now when you invest in a backpack, you can update it easily without having to buy a whole new backpack. It's built for a lifetime of use."

M.A.S.K. is available exclusively on SLAPPA's website, and will soon be available on it's international sites,, and The backpack retails for $129.99, which includes the choice of any face, the choice of any custom artist insert and free ground shipping in the U.S.A.

About SLAPPA Distribution LLC.
SLAPPA engineers and distributes a visionary range of products, inspired by the pursuit of creating the ultimate user experience. Building on the success of the SLAPPA HardBody CD and DVD storage line, the SLAPPA brand continues to build its reputation for offering the highest quality products and personal customer service for DJ's, Pro-Audio users, Gamers, Photographers and Travellers. SLAPPA products have won critical acclaim from more than 80 publications and have been recognized for 3 "Product of the Year" awards. SLAPPA currently sells in 14 countries around the globe, and continues to actively expand its international presence. SLAPPA is currently looking for exclusive importers for a number of international countries. For information on becoming a SLAPPA reseller, importer or distributor please e-mail us at sales(at)slappa(dot)com or visit us at,, or


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