Beverly Hills, CA (PRWEB) April 6, 2010
As traditional marketing and advertising methods continue to lose their effectiveness, photographers are looking for new ways to get their marketing messages to their potential clients. Social media gives photographers the ability to target their marketing messages, while building a more personal relationship and trust that has always been missing in traditional marketing.
Facebook, Twitter, My Space, Linked-In, You-tube as well as other social sites can be used effectively to market a photography business, provided they are used correctly. There is more to using social media than just telling online friends "I am having a cup of coffee and a danish". As bad as the "having coffee" posts are, they are nothing compared to the spammers using social media to drive one advertising message after another, it simply doesn't work!
In his book Social Media Marketing for Photographers http://www.socialmediamarketingphotographers.com, Jeff Smith (author of Corrective Lighting and Posing, Posing A head to toe guide, Outdoor and Location Portrait Photography and 8 other books published by Amherst Media) http://jeffsmithbooks.wordpress.com explains how to plan posts that reflect a professional image while being personal enough to build trust in future studio clients. Tagging photographs of current client is a start, but building enthusiasm in the friends and followers of those who’s pictures that are posted and tagged is a must.
While social media can be effective for marketing, it works best when it is interwoven into a Facebook Page, blog, website and Pay-Per-Click (PPC) advertising to increase the conversion rate and ROI (return on investment) for the time this type of relationship marketing takes. When it is combined and connected with online marketing and that is coordinated with offline marketing the results can be truly amazing.