Equipment Trader Announces Free Distribution Magazines, Expands Online Offering

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All seven regional editions will be free to drive audience

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Information today is free. Now, so are our magazines.

Equipment Trader, the leading advertising and marketing services company serving the construction and farming equipment industry, and a division of Dominion Enterprises, announced a significant shift in how magazines will be distributed. Beginning in May, Equipment Trader’s magazines will be available at no charge, as opposed to being sold through stores.

“Information today is free. Now, so are our magazines,” said Mark Bondi, Director of Sales & Marketing. “This move is part of our larger plan to expand the value our equipment dealers receive. We are staying current with today’s marketplace and leveraging technology more effectively for our dealers,” added Bondi.

The shift is expected to significantly increase the readership of the Trader publications, driving greater results for those who advertise in them. The Trader publications will continue to be available at convenience stores and other outlets across the country. A complete list of these locations can be found at EquipmentTraderOnline.com.

“This change to our print business comes as we continue to see the rapid expansion of our online business services,” Bondi noted. “Our print distribution will now be aligned with how we engage our online audience of equipment buyers.”

Equipment Trader has a series of planned online releases this spring specifically for its online advertisers. A new source of leads, called “Locator Leads,” will become available to dealers on EquipmentTraderOnline.com. In addition, dealers will have access to monthly business intelligence reports which give insight into how a dealer’s pricing compares to others in a given market and how that pricing is impacting results.

“Our dealers are going to absolutely love what we have coming down the pike for them,” Bondi concluded.

About Equipment Trader
Equipment Trader, a division of Dominion Enterprises, is a leading advertising and marketing services company in the construction and farming equipment industry. With 90,000 visitors per week and seven weekly print magazines, Equipment Trader is the best way to find or sell new or used equipment. For more information about Equipment Trader, call 1-888-615-8310 or visit http://www.EquipmentTraderOnline.com.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit http://www.dominionenterprises.com.

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