Zircon Computing Signs Up TechXtend as Value Added Reseller

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Solutions Division of Programmer's Paradise to Target Financial Services, High Technology, Telecom, Healthcare and Other Industries in North America

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Zircon software provides us with a compelling business and technology solution. There is nothing like it on the market today and we see tremendous market potential.

Zircon Computing today announced a value added reseller relationship and agreement with TechXtend, Inc. - the value added solutions division of software reseller Programmer's Paradise - to resell Zircon software and solutions to its customers in the United States and Canada. TechXtend helps customers assess, design, implement and optimize virtualized infrastructure solutions from desktop, to servers, storage and applications. TechXtend's dedicated virtualization practice has worked with over 900 VMware platform customers.

"We are extremely pleased to work with one of the premier integrated technology companies with a focus on providing advanced computing products and services for corporate IT organizations and the advanced software developer community," said Alexander Mintz, CEO of Zircon Computing. "This agreement with TechXtend is an important step in our go-to-market strategy for Zircon. We provide software developers with a fast, easy-to-use, and proven set of tools and services to map their applications to multi-core technology platforms, including an immediate LAN/WAN/Data Center model to public, private, or hybrid cloud configurations," adds Mintz.

"As our customers strive to increase performance and scale both existing or new compute-intensive applications, we've found that traditional approaches are typically cumbersome, extremely costly, and out of reach for most development organizations," says Shawn Giordano, Vice President of Sales for Programmer's Paradise and TechXtend. "Zircon software provides us with a compelling business and technology solution. There is nothing like it on the market today and we see tremendous market potential."

TechXtend will initially target customers with high performance application requirements in the financial services, technology, telecommunications and healthcare sectors.

About Zircon Computing
Zircon Computing, LLC, is an international software and services company based in Wayne, New Jersey. Founded in 2005 by senior technologists from the financial services industry, Zircon Computing develops and markets the Zircon Software Product Suite of adaptive middleware and high performance software and services worldwide, both directly to enterprise clients and through an international network of partners. Zircon Computing is privately held. For more information, please visit http://www.zircomp.com

About TechXtend, Inc.
TechXtend, Inc. is the value added solutions division of Programmer's Paradise - a leading provider of software, systems and services serving over 20,000 corporations, government organizations, and academic institutions across North America. TechXtend provides the software and underlying servers, storage and network foundation for virtualization, application and network infrastructure, application lifecycle management, database management, and security solutions. TechXtend and Programmer's Paradise are subsidiaries of Wayside Technology Group, Inc. a public company since 1995 (NASDAQ: WSTG). For more information, visit http://www.TechXtend.com, or call +1.800.330.9611, or +1.732.460.9310. In Canada, call +1.888.423.2700.

CONTACT:
Ron Guida                Richard Bevis            
Zircon Computing, LLC        Wayside Technology Group, Inc.            
856-596-7444            732-389-0932 x7393    
Ron.Guida (at) Zircomp (dot) com     Richard.Bevis (at) WaysideTechnology (dot) com    

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