Digital Axle Launches Integrated Consulting Assignment with Convertigo

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Digital Marketing Consultancy hired for Awareness, SEO and Site optimization initiative for Enterprise 2.0 Mashup technology company

Digital marketing services consultancy, Digital Axle, has launched a digital communications program designed to extend the awareness, reach and discoverability of the Enterprise Mashup technology company, Convertigo.

Digital Axle is implementing strategies designed to substantially enhance awareness and the web visibility through comprehensive search engine optimization (SEO), content distribution and usability recommendations. The project includes benchmarking, ongoing analytics, keyword research and copywriting consultation.

“Our message to our prospective clients is that over a relatively short time horizon, companies that deploy our Digital Axle services should be able to see a measurable return on our fees” said CEO, Bruce Carlisle, “In this case, we expect our fees to be more than paid for by the increase in web traffic and leads generated. Not many service companies are prepared to make and stand by that kind of statement.”

“We are happy to be working with Digital Axle who demonstrated their in-depth knowledge of search engine optimization and the challenges we face in enterprise 2.0 marketing.” commented Convertigo CEO, Olivier Picciotto. He added, “Enterprise Mashup software is a new and growing category and we need creative solutions to establishing awareness of the benefits of our product, C-EMS 5.0.”

About Convertigo:
Convertigo, (at ) with U.S, offices in San Francisco, is radically changing how companies create applications, extending the agility and reliability of SOA and allowing new generation of secured and dynamic portals and desktop environments.

The Convertigo Enterprise Mashup platform, available either on-premises or in the Cloud, allows creating composite applications from legacy green screen applications, standard Web sites without API and Web services. This is accomplished with 2 studios tailored for developers and business analysts to create Enterprise Mashups reusing existing data and business logic. Generated Mashups can be used in any Web 2.0 environment, RIA applications, BPM and BI solutions, smartphones or anything else users require.

Convertigo was founded in 1994 and has acquired unmatched expertise in integrating Web applications, mainframe and minisystem environments with Web 2.0 technologies. More than 300 customers currently rely on Convertigo to solve critical challenges because of their expertise, strong partnerships, and solutions.

About Digital Axle:
Digital Axle (at ) is a privately-held, San Francisco-based digital marketing services consulting firm with expertise in digital communications strategy and implementation. In addition to developing analytics-driven web strategies, the firm provides executional services in search engine marketing, search engine optimization, social media & and webpage optimization.
Digital Axle also provides organizational consulting services to advertising agencies and other marketing organizations, including the AAAAs, on managing the transition to digital marketing. The firm is led by industry pioneer and veteran marketer, Bruce Carlisle, the original CEO and founder of SF Interactive, a pioneering digital agency that was sold to Butler, Shine, Stern & Partners in 2003.


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