Madison, WI (PRWEB) April 1, 2010
In today's economic climate many businesses are turning to outsourcing their marketing. Sometimes to meet a tight deadline.Other times just to get a fresh approach. Or simply because they don't have the staff to handle it. Sound familiar?
If so, hiring a freelance copywriter may help. With all the different types of copywriters, it can be difficult to find the right one.
Ken Hoffman, an independent marketing specialist, has published a free booklet to help advertising agencies, direct-mail companies, website owners, and small businesses separate the good, the bad, and the ugly…when it comes to hiring freelance marketing writers. Entitled, “7 Questions To Ask Before Hiring A Freelance Copywriter,” the booklet is available free to anyone. (The booklet is delivered via a 7 Part E-Course)
“For many companies, hiring a freelance copywriter is one of the best ways to get their marketing materials done", says Mr. Hoffman, "But watch out! As you search for a qualified freelancer, you’re likely to meet everyone from moonlighting agency writers to unemployed musicians.”
By knowing what questions to ask, however, clients can make sure they hire the right freelancer at the right price.
“With the tough economy we’ve been having,” said Mr. Hoffman recently, “we’re seeing a lot more people on the internet calling themselves freelance copywriters. Some are very good. But others might just be using freelancing as a holdover till their next job. Ten years ago most small businesses didn’t even know what a “copywriter” did. Today, copywriting has it’s own school churning out many hopeful grads each year. I hope my booklet will give clients some useful information to help find the right copywriter for the job.”