Dividend Growth Advisors Offers A Look Inside Their 10/10 Test For Stock Selection In The Launch Of New Website

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Dividend Growth Advisors, LLC has launched a new website at http://www.dividendgrowthadvisors.com that offers investors a look inside its 10/10 Test and provides information on the Morningstar 5-star rated Rising Dividend Growth Fund (ICRDX)

Dividend Growth Advisors, LLC is pleased to announce the launch of its new website at http://www.dividendgrowthadvisors.com. The new site is designed to provide important and timely information on the Dividend Growth Strategy and a look inside the 10/10 Test used in all client portfolios.

Dividend Growth Advisors’ investment philosophy is based on the belief that dividends are the best indicator of the future price performance of a stock. According to Thomas W.L. Cameron, Chairman and Co-Founder, “dividends reflect a management’s outlook regarding its company’s future. While earnings can be ‘faked’ for two or three years, dividends cannot. Either they are paid, or they are not paid – they are a straightforward means of assessment and an indication of management’s true confidence in its own future. And when dividends are paid consistently at an increasing rate over the long term, we believe it is likely to exert a positive movement of price performance.”

Mr. Cameron began his investment career in 1951 and is believed by many to be among the first to focus on rising dividends. He developed the 10/10 test in the 1960’s and together with a team of experienced investment professionals continues to employ this disciplined process today in the management of all Dividend Growth Advisors’ portfolios.

The 10/10 Test
The 10/10 Test is a straightforward, repeatable, time-tested, and transparent screening process used in all Dividend Growth Advisors’ portfolios. Put simply, Dividend Growth Advisors seeks companies that consistently pay dividends at an increasing rate that averages at least 10% per year and pay those dividends for a minimum of 10 consecutive years. A company must pass this 10/10 Test to be included in the Dividend Growth Advisor universe. When a company fails to pass this test, it is sold from all portfolios.

The Rising Dividend Growth Fund (ICRDX)
The 10/10 Test is also used in stock selection for The Rising Dividend Growth Fund (ICRDX), a mutual fund managed by Dividend Growth Advisors since the Fund’s inception in 2003. The Rising Dividend Growth Fund has a 5-star Morningstar Rating™ overall out of 1,778 Large Blend Funds and for its 3-year and 5-year periods, out of 1,778 and 1,390 Large Blend Funds, respectively. The new website offers access to information on the Fund including daily prices and monthly performance updates.

Information about Dividend Growth Advisors including a fact sheet on the Rising Dividend Growth Fund and current market commentary is available by visiting http://www.dividendgrowthadvisors.com, by phone at (866) 348-4769

About Dividend Growth Advisors, LLC
Dividend Growth Advisors, LLC is a privately held money management firm located in coastal South Carolina. Founded in 2003, Dividend Growth Advisors has over $500 million under management. The firm offers private portfolio and institutional account management and investment advisory services and is the manager of The Rising Dividend Growth Fund (ICRDX). Dividend Growth Advisors, 58 Riverwalk Boulevard, Ridegeland, South Carolina, 29936, (866)-348-4769.

Morningstar Rating™ as of February 28, 2010. For each fund with at least a 3-year history, Morningstar calculates a Morningstar Rating™ based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a fund’s monthly performance (including the effects of sales charges, loads, and redemption fees), placing more emphasis on downward variations and rewarding consistent performance. The top 10% of funds in each category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars and the bottom 10% receive 1 star. (Each share class is counted as a fraction of 1 fund within this scale and rated separately, which may cause variations in distribution percentages.) The Overall Morningstar Rating™ for a fund is derived from a weighted average of the performance figures associated with its 3-, 5-, and 10-year (if applicable) Morningstar Rating™ metrics. The Rising Dividend Growth Fund has 5 star ratings for both the 3- and 5- year periods out of 1778 and 1390 Large Blend Funds, respectively.

There are no guarantees that dividend paying stocks will continue to pay dividends. In addition, dividend paying stocks may not experience the same capital appreciation potential as non-dividend paying stocks. You should carefully consider the investment objectives, potential risks, management fees, and charges and expenses of the Fund before investing. The Fund’s prospectus contains this and other information about the Fund, and should be read carefully before investing. You may obtain a current copy of the fund’s prospectus by calling 1-888-826-2520 or at http://www.dividendgrowthadvisors.com. Past performance is no guarantee of future results. Investment return and principal value of an investment in the fund will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost.

Distributed by Unified Financial Securities, Inc., 2960 North Meridian Street, Suite 300, Indianapolis, IN 46208. http://www.finra.org


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