Launches the Spring Collection of Toni Mari Designer Dog Clothes

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Newcomer to the online world of pet fashion,, is thrilled to announce the launch of its first Spring Collection of Toni Mari Designer Dog Clothes.

Candy Cane Dog Dress

If customers are anything but completely and utterly delighted with our products, we give them their money back, a new entrant to the online world of pet fashion and keen to establish its credentials as a leading retailer of upmarket dog clothes in the U.S., proudly presents its first Spring Collection of Designer Dog Clothes by renowned dog fashion designer, Toni Mari.

From early in 2009, has been building out its online pet store to include five main categories of dog products; dog clothes, dog collars, leashes and harnesses, dog accessories, dog jewelry and dog treats.

But it soon became apparent that a major element in the development of the dog boutique was missing. What was desperately needed was a flagship range of high-end designer dog clothes that unmistakably established their credentials as an online retailer of some repute in the upmarket pet fashion niche.

“That’s when we found the renowned fashion designer, Toni Mari,” says Bob Thomson, Founder and Owner of “Her Collection fills this need admirably. The range has something for every pet-loving fashionista – from glamorous doggie party dresses in organza, tulle and satin, through Spring formal dog dresses in taffeta with sequined bodice and skirt, to beautiful spring dress coats in classic corduroy and even formal dog vests which are just the most fun for weddings.

“Secondly,” continues Bob, “We had to find a range of “couture” dog apparel that was affordable to the vast majority of pet lovers and not just to the few celebrity names with money to burn."

“Here again the Toni Mari range came tops with a price range of between $30 to $70 which is terrific Value-for-Money for such high-end fashion products."

Lastly, Bob wanted to build a degree of trust in his customers so that they knew they could depend on FashionMutt always to give them a high quality service. And, most importantly, a highly enjoyable online shopping experience - without worrying about making mistakes in ordering that would leave them high and dry with unwanted purchases.

And that’s where the 45 Days 100% Money-Back Guarantee comes in. “It’s one of the best in the US Pet Industry today," says Bob. If customers are anything but completely and utterly delighted with our products, we give them their money back.”

“Quite frankly,” adds Bob, “with the exciting combination of the Toni Mari Designer Dog Clothes Collection, the fantastic value-for-money it provides, and our own ground-breaking guarantee, I feel that we can proudly boast that is different from other online boutiques in more ways than one.”

In addition to the five main product categories presently offered in their dog boutique, has further plans to market dog carriers, dog beds and dog health products in the near future.

Pet lovers interested in learning more about and its product ranges and services are invited to visit or contact Bob Thomson, Founder and Owner, at 1-800-931-2071 or +44 1432 355 735 (UK Office).


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Robert Thomson
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