2010 Denver Auto Show Goes Mobile

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The Colorado Automobile Dealers’ Association and The Paragon Group announce partnership with Text2Drive to power the Mobile Marketing Campaign for the 2010 Denver Auto Show.

With more than over 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers. Texting is the most powerful and effective communication tool in use today.

The Colorado Automobile Dealers’ Association (CADA) and the Paragon Group have partnered with Text2Drive to harness the power of this communication channel throughout the 2010 Denver Auto Show. CADA will incorporate the Text2Drive Mobile Marketing platform to collect opt-in mobile numbers through campaigns that will be incorporated in the CADA’s promotional advertising campaigns leading up to and during the show. The innovative Text2Drive Platform will be used to drive show attendance and increase attendee’s participation by raising awareness and creating excitement around special events, featured vehicles and show promotions. The CADA and Text2Drive will also be providing the platform to exhibitors who wish boost engagement with show attendees.

“Our partnership with Text2Drive increases engagement and promotes interaction between show attendees and our exhibitors,” said Barbara Pudney, Vice President of the Paragon Group. “Our goal is to provide the best show experience to the attendee and maximize opportunities for our exhibitors to promote their vehicles. Text2Drive helps us accomplish this.”

With Text2Drive car shoppers can very quickly and easily obtain vehicle information without the need of the Internet on their phones. “According to Nielsen 70% of consumers do not have Internet connectivity on their phones. Text2Drive allows car shoppers to search inventory, receive vehicle information including photos and special incentives, and communicate instantly with sellers via text messaging from their cell phones,” said Gregg Owen, CEO & Co-Founder of Text2Drive. “We are honored to be working with the Colorado Automobile Dealers’ Association and the Paragon Group. Together we will increase show attendance and exhibitor engagement during the 2010 Auto Show. We can accomplish this because Text2Drive offers many compelling reasons for consumers to opt-in, resulting in our clients being able to create large mobile networks. Once the network is created we afford our clients the ability to easily collect, track, and organize this data so they can continue to remarket their products and services to interested consumers.”

About the Denver Auto Show
The Denver Auto Show, April 7-11, 2010 at the Colorado Convention Center, is the premier showcase of the newest 2010 and 2011 import and domestic vehicles. With the car lines under one roof, it’s easy to compare prices and features. There are cars to suit every budget and life style. The Auto Show is great entertainment for serious shoppers, car buffs and the entire family, with concepts, exotics and vintage classics on display.

About the Colorado Automobile Dealers’ Association
The Colorado Automobile Dealers Association was founded in 1933. The Association is the voice of the automotive retail industry across Colorado. As the automobile dealer trade association, CADA advocates issues of importance to the auto industry in general, Colorado auto dealers in particular, and to Colorado's driving public.

About The Paragon Group
Paragon Group, Inc, is a full service, privately held exhibition management company. Located in Needham, Mass, Paragon Group produces the Denver Auto Show, Connecticut International Auto Show, Portland International Auto Show, Jacksonville International Car & Truck Show, New England International Auto Show, Boston Flower & Garden Show, and the National Golf Expo. For more information on Paragon Group, please visit http://www.paragonexpo.com.

About Text2Drive
Text2Drive is a pioneer in providing the automotive industry with exclusive tools to leverage the most powerful, efficient, and most popular communication channel ever created. Text2Drive provides its clients with platform to build their own mobile network and maximize the value of that network. The Text2Drive platform has greater reach and appeal because it is the only solution that allows the consumer to search dealer inventory, receive information and photos, receive coupons and instantly connect with the client via chatting/texting, all this without the consumer needing the internet on their phones. For additional information please call 800-219-8504. You can also email dosborne(at)text2drive(dot)com or visit http://www.text2drive.com.


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Dan Osborne
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