Cleveland HR Consulting Group Client Wins Major Industry Award

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Virtual Job Tryout® Helped Bank Select Qualified Candidates

“There are many innovative experiments being conducted in the recruiting space right now. Not everyone has data to prove it is making a difference. KeyBank really stood out in this regard.’’ Gerry Crispin, CareerXroads

Recruiting Innovation and return on investment data earns Shaker Consulting Group client KeyBank the top award for the Most Strategic Use of Technology in a recruiting application at the 2010 ERE Expo.

KeyBank used Shaker Consulting Group’s innovative Virtual Job Tryout, which allows candidates for teller and call center positions to take the job for a virtual test drive. Candidates learn a lot about the demands of the job and recruiters get a work sample that provides insight as to how well an applicant might perform on the job. Measurable results have shown up through better hiring decisions, resulting in lower costs for recruiting and training, higher levels of productivity, and better customer service.

Karen Vilardo, vice president, recruiting team leader was present to accept the award on behalf of KeyBank. “In 2007 we hired almost 400 people for our call centers. Due to improved retention using the Virtual Job Tryout, we only had to hire about 75 last year. Investing in our employees is a priority of Key’s and something that benefits our clients.”

The Virtual Job Tryout is a custom simulation for pre-employment testing. It mimics a range of on-the-job work demands such as interacting with customers and coworkers, solving problems, and working with data. Shaker Consulting Group collaborated with KeyBank to develop these solutions and provided the HR analytical tools that documented the business impact.

The Recruiting Excellence Awards honors an elite group of companies each year for implementing a creative approach to addressing a recruiting challenge while documenting a measurable impact on business performance. Entries are submitted and judged by industry experts and thought leaders. This year’s winners were announced Tuesday, March 16, 2010

“Candidates want an opportunity to show what they can do,” said Joseph Murphy, vice president of Shaker Consulting Group. Today’s candidates know even a well-written resume does not represent them well.
The Virtual Job Tryout gives each candidate an opportunity to demonstrate their capabilities. Over 90% of candidates state they will refer others to apply based upon the positive and engaging nature of this new way to apply for a job. Candidate reactions include comments such as this: “I truly believe that this method of Virtual Job Tryout has taken KeyBank to the next level in providing the applicant a realistic view of the position in which they are applying for. I truly enjoyed this adventure. Thank you.”

“There are many innovative experiments being conducted in the recruiting space right now. Not everyone has data to prove it is making a difference. KeyBank really stood out in this regard.’’ stated Gerry Crispin, one of the judges and chief navigator of CareerXroads, a think tank on emerging issues in talent management and consultancy on recruiting best practices.

Todd Raphael, editor in chief of ERE Media stated: “KeyBank stood out among the other applications. They implemented technology to solve a business problem, submitted data to prove the solution had economic impact and data regarding the positive reactions candidates had to the solution.”

Media Contact
Joseph P. Murphy
216.292.0202
joe.murphy (at) shakercg (dot) com

About Shaker Consulting Group, Inc. http://www.shakercg.com:
Shaker Consulting Group is the market leader in developing custom simulations for pre-employment testing. Their proprietary Virtual Job Tryout presents candidates with a day-in-the-life experience that educates and engages the individual, while obtaining a work sample that predicts job-fit and skills critical for success. Virtual Job Tryout has been developed across most industries for positions from entry-level to mid-management. Clients include firms of note such as: CVS, KeyBank, Lowe’s, MetLife, Sherwin-Williams, SunTrust, Starbucks, Toshiba, Quest Diagnostics, and Walgreens

About KeyBank http://www.key.com:
Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $93 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through branches and offices; a network of 1,495 ATMs; telephone banking centers 800-KEY2YOU® (800-539-2968); and a website, Key.com®, that provides account access and financial products 24 hours a day.

About CareerXroads® http://www.casreerxroads.com:
Gerry Crispin and Mark Mehler founded CareerXroads® to help Company Staffing Leaders share their knowledge and experience about recruiting technology, staffing strategy and employment processes (CareerXroads® Colloquium). Since they started the firm in 1994 they've had their share of "staffing adventures" but they've always stayed focused on consulting, educating and discovering how talent and opportunity connect.

About ERE Media (http://www.ere.net):
ERE Media is the leading media company for recruiters and HR professionals interested in improving the talent acquisition process. ERE publishes the ere.net site, email newsletters, webinars, holds multiple conferences each year, and publishes the Journal of Corporate Recruiting Leadership for high-level recruiting leaders.

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