DoCrew.com: World's First Augmented Reality Cartoon, Makes Kids Active in Front of Computer

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DoCrew.com is an online cartoon and gaming site that uses your computer's webcam to place children inside of a virtual world. Kids interact directly with the games and activities using the motion of their whole bodies.

Child interacts with a "Draggin'Fly" on Docrew.com

The next leap in children's entertainment is Augmented Reality (AR) Cartoons and Games

http://www.DoCrew.com is an Augmented Reality (AR) children’s web property, brought to you by Whistlebox, an innovator in video-based web creations. DoCrew.com launched this week and allows children ages 3-7 to watch adorable episodic animations and also join in the action with their webcams. Kids at home help the three main beaver characters by moving, speaking, singing, and dancing along. Children can play with their favorite characters, play dress-up with virtual items, and send webcam postcards to their family and friends.

Partly an online social game and partly a way for children to be more active while gaming, Do Crew is raising eyebrows in the kid’s entertainment industry. “We’re really excited because it was very well received at this year’s KidsScreen conference by development people, digital folks and educators, too,” explains Chris Muscarella, a digital and mobile veteran.

Do Crew is an Augmented Reality woodland world where children are engaged to be active--whether solving problems and puzzles with their minds, or jumping and waving their hands to move the characters around the scene. Michael LeFort, a DoCrew.com co-Founder, says the time is now for kids, webcam and augmented reality experiences online: “For years, we have been pushing the online kid’s space to test the limits of the most ‘immersive’ experiences possible for their brands and characters…we are proud to say we now have the most immersive gaming and educational technology platform available.”

It appears that is the case as the development team is taking on suitors for myriad digital co-development properties in the kids gaming and educational sectors. “Our intention, when creating the Do Crew, was to make a world for children to play that was more participatory, engaging and rewarding. And judging by the early reception, we're on the path toward succeeding,” says Brian Sampson, WhistleBox CIO.

“We’re building a platform that’s great for kids and a financial model that’s even better for investors,” Sampson continues, “…when you look at the social gaming and virtual goods business and its growth over time, we think properties like Do Crew will do very well.”

While buzz grows around Project Natal for the Xbox360 and the Playstation Move Controller, both of which use proprietary hardware devices, DoCrew brings exciting and fun AR directly to the massive worldwide web audience today, with only a webcam and a Flash-enabled browser required. The site is currently free to use and will move to a subscription model similar to Club Penguin’s later this year.

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Chas Mastin
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