Marstel-Day, LLC Issues Nationwide Appeal to Businesses for Earth Day

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VA-based environmental consulting firm, Marstel-Day, LLC announced today that it will again this year release its employees throughout the country on Earth Day 2010 (Thursday, April 22) from their consulting workload, to contribute to Earth Day projects as an essential part of its company mission: conservation of natural resources. Marstel-Day President, Rebecca R. Rubin says that she has also appealed to the NY Times to exercise its journalistic leadership and to activate minds everywhere to engage on issues of climate adaptation.

VA-based environmental consulting firm, Marstel-Day, LLC announced today that it will again this year release its employees throughout the country on Earth Day 2010 (Thursday, April 22) from their consulting workload, to contribute to Earth Day projects as an essential part of its company mission: conservation of natural resources. Marstel-Day -- which has offices in both Fredericksburg and Alexandria, Virginia as well as Oakland, California -- is urging businesses nationwide to do the same, regardless of their size or what product or service line they are in. Marstel-Day President, Rebecca R. Rubin, said: “If there is one single factor that keeps people from leading an ecologically sensitive lifestyle, it is their sense that what they can do as individuals is insufficient to make a difference for the planet. Here is the big opening for businesses nationwide to step up to the plate, enlarge the pool of contributing players, and create the sense of confidence in outcomes. If businesses can do this, it will be a grand slam for the environment and a fitting tribute to the Planet’s 40th Earth Day.”

Rubin says that she has also appealed to the NY Times to exercise its journalistic leadership and to activate minds everywhere to engage on issues of climate adaptation. In a letter to the Executive Editor of the Times, she wrote: “As the paper of record for the United States, I write to urge the Times to dedicate its April 22, 2010 issue to the Earth, Earth Day, and the climate change adaptation dialogue that leaders and citizens of our planet are currently confronting. I can imagine no more fitting tribute to the 40th Anniversary of the first Earth Day -- and to those who had such foresight then for the issues we continue to inadequately confront to preserve our ecosphere -- than for you to commit to a serious-minded review, news analysis and forward look at the environmental circumstances we confront in all of their dimensions.”

Rubin stated that she is very comfortable with her company’s designation of the day as a set-aside, despite its possible effects on the company’s bottom line: “This is the fourth consecutive year that we have adopted this approach of paying special tribute to Earth Day, by permitting our employees to make hands-on contributions to the ecosphere. We know that it costs us money to do this, but there is more than one kind of bottom line that counts. We view these activities as foundational to the company’s conservation ethic and mission, and as an enhancement to our employees’ understanding what we call ‘natural infrastructure.’ Starting in 2009, we have reserved this date at the start of each individual’s employment with us, by putting it directly into employment offer letters.”

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Rebecca Rubin

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