New Website Helps Users Make a Difference and Give Back

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March 29, 2010---Ginball, LLC, a website launched in January 2010 aims to provide its users with the tools to make a difference, one click at a time. bills itself as the Conscious Website and is part social networking site, part comprehensive listing of businesses, non-profit organizations and events, all aimed at giving back though every day activities. The company’s slogan is “Give Back - Everyday” is at the heart of its operations.

Founder and VP of Operations, Nikka Ginzburg states, “The idea was simple—one does not need to make drastic or time-consuming changes in life in order to make a difference. Therefore, my team and I thought of simple, daily activities such as shopping, attending an event, or simply surfing the Web and tried to figure out how to make them more meaningful. We’ve researched hundreds of sites,” says Nikka Ginzburg, “and only those with comprehensive Social Responsibility policies were included on A short description of how a merchant gives back is added to every listing. That way our users know that when shopping on, part of their purchase benefits a charity or encourages environmental responsibility. Simply by purchasing something, they are already making a difference.”

In addition to the merchants, offers a wide-ranging list of charities in different categories, such as Poverty, Cancer, Children, Education and Autism, which users can donate to directly, or find out how they can get involved.

The site also hosts a forum, where users can communicate, mico-blog, post tips, questions and recommendations, announce events in their communities, form groups, sign petitions and participate in a lively, socially-conscious online community. was designed to make “being socially and environmentally responsible” an easier and more natural experience. “We start with something small—giving back every day,” states Nikka Ginzburg, “everyone can take up that challenge. We can all make small contributions such as recycling a plastic bottle, or purchasing the next pair of shoes from a store that donates another pair of shoes to kids in need, or posting tips on how to minimize our carbon footprint or deciding to get energy-saving appliance for the kitchen.” is as a vehicle that aids users in making these decisions easily. When everyone contributes, overall it can make a huge impact on the world, on the community, on the family, and the environment. is a social and environmental portal that promotes socially responsibility, which includes activism, charitable donations, and healthy lifestyle. Its slogan is “Give Back - Everyday” and the site aims to improve the world by connecting individuals to non-for profits, businesses and organizations that make a positive impact on the world as well as the local community interested in making a difference. provides its users with comprehensive lists of businesses that give back to their communities, support environmental initiatives, or participate in charitable causes. The site also features an extensive compilation of organizations and charities to which users can donate. Additionally, the site offers a forum for user interaction, a news page and a blog.

Nikka Ginzburg
Ginball, LLC


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