Verragio to Increase Marketing Budget for Engagement Ring and Wedding Band Collections by 30 Percent

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Verragio, manufacturer of engagement rings and wedding bands, is set to further increase their presence in the bridal jewelry marketplace.

The Venetian Collection by Verragio

We are able to provide an ideal experience for not only the retailer, but for the couple who is shopping for one of the most memorable occasions of their lives.

Verragio, renowned for creating engagement ring and wedding band designs that go beyond the typical ring styling to provide a unique look, is about to further differentiate themselves from the engagement ring competition. With an existing presence on social networking sites such as Facebook, MySpace and Twitter, Verragio has made a dramatic impact on today’s consumer, constantly engaging them with new engagement ring designs, opportunities to win engagement rings and wedding bands, and feeding their technological hunger by creating an application for IPhone, allowing them to not only browse the Insignia, Couture and Paradiso Collections, but also to immediately locate a Verragio Retailer.

Verragio’s marketing campaign has proved so successful that March 2010 was to date the best month in the history of special orders for Verragio. As a result, beginning April 1, 2010, Verragio will increase their advertising budget by 30%. With this increasing commitment to driving the consumer to the retail door, Verragio expects to be well prepared to make this upcoming bridal season the best ever. “We went through a phase of really focusing on the Verragio dealers who were attentive to the Verragio shopper’s needs,” says Barry Verragio. “By supporting those particular Verragio stores that are stocking engagement rings and wedding bands that are reflective of Verragio’s style and efforts today, we are able to provide an ideal experience for not only the retailer, but for the couple who is shopping for one of the most memorable occasions of their lives. Without the support of our retail partners, none of this would be possible.”

Verragio’s increasingly effective marketing campaign will be evident through not only print publications, but also an increased presence on Facebook, Google, MySpace, Twitter, and a new campaign effort on the online radio giant Pandora.com.

About Verragio:
Verragio specializes in engagement rings and wedding bands of the highest quality and beauty. Verragio is the creator of the Lumino Setting, a revolutionary setting technique that reveals all sides of a diamond, opening up every facet to light. Available in platinum, gold and palladium, the Verragio Collections can be seen only in carefully selected, authorized retail establishments located in the United States and Canada.

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LINDSAY CONRATH
VERRAGIO
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