New Wholesaling Company, The Fimark Group Inc., Asks "Where Have All The Wholesalers Gone?"

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Where have all the annuity wholesalers gone? Insurance Companies had product specific and channel specific specialists. Financial constraints breading a new series of generalists. The Fimark Group, Inc goes back to basics. Fixed/indexed specialists for the bank, for the financial advisor and for the licensed banker. Fimark keeps it simple. Fimark keeps it focused. Fimark delivers incremental sales growth. Fimark deliver results.

"Indexed annuities are rate sensitive, market influenced, but WHOLESALER DRIVEN!"

A new wholesaling company, The Fimark Group, was founded in September, 2009 by Steven Effron and Robert Wick.

With over 65 years of combined experience working with both financial institutions and insurance companies, Fimark identified an emerging need and a gap to be filled. The gap is product and channel specific wholesaling to support financial institutions. The need is consumer oriented product solutions backed by financially sound insurance companies.

As an industry, insurance companies were challenged with instituting aggressive financial controls. This led to the reduction, elimination or merging of their bank dedicated investment product wholesalers.

For the financial institutions, the challenge is one of sustainable growth in investment product sales and resulting revenues within a volatile economic environment. The product mix continues to change in the annuity markets evidenced by recent declines in variable annuity sales, growth in the indexed product space and compressed interest rate spreads between fixed annuities and traditional bank deposit products.

Specific to indexed annuities, Fimark sees continued growth opportunities within financial institutions as these products emerge as a third annuity product set. On a risk-reward spectrum, we see indexed annuities positioned between fixed and variable annuities. With the potential for upside gains combined with no downside risk, select indexed annuity product designs provide the necessary balance between risk and reward for today's bank customer.

With direct experience in the sales of $8 billion in fixed annuities and $2 billion in indexed annuities, all through financial institutions, the principles of Fimark understand the importance of product positioning. That's what wholesalers teach and that's what Fimark does. We believe that while indexed annuities are market influenced and rate sensitive, they are first and foremost wholesaler driven.

In summary, Fimark keeps it simple. Fimark delivers product positioning, incremental sales growth that is sustainable and full disclosure in all we do. Fimark wants to be your partner of choice.

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Robert Wick

Steve Effron
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