San Francisco, CA (PRWEB) April 1, 2010
Marin Software, the leading provider of enterprise-class paid search marketing applications, today announces support for Facebook® Advertising. The company’s flagship product, Marin Search Marketer, will provide management, reporting, and optimization capabilities for advertisers and agencies using Facebook Advertising, saving them time and improving financial performance.
Marin Search Marketer will provide marketers with the tools necessary to manage large-scale advertising programs through Facebook Ads. By marrying impression, click, and cost data with conversion and revenue data, Marin Search Marketer will provide a complete view of campaign ROI and effectiveness. Management capabilities within the analytical interface will allow users to edit bids and creative individually or in bulk, to provide a streamlined workflow from analysis to action.
Understanding the impact of Facebook Ads on other advertising channels is a critical requirement for performance marketers. Marin Search Marketer will attribute conversion value across the clicks leading up to a sale, allowing users to understand, for example, the impact of Facebook ads on driving downstream clicks on paid search links and their ultimate impact on conversions. Using this solution, marketers will be able to properly value the impact of Facebook advertising on both immediate and latent conversion, and adjust campaign budgets accordingly.
Marin Search Marketer will enable not only support for audience targeting on Facebook, but also sophisticated reporting and management by audience segment. This will allow users to understand ad performance across any dimension – age, gender, location, interests, etc. – as well as target segments through differentiated bid amounts.
The process of determining bids for offers can be complex, with competitive and seasonal auctions making frequent bid recalculations a must. Marin Search Marketer will support automatic bidding on Facebook Ads using Marin Software’s bidding application, the most proven and scalable bidding solution in the industry.
Marin Search Marketer support for Facebook will be available in beta on April 9th, with general availability to follow this summer.
“We now manage hundreds of millions in advertising spend for large advertisers and agencies engaging in paid search marketing,” said Chris Lien, chief executive officer of Marin Software. “Our customers are increasingly turning to Facebook as a new channel to grow their marketing reach, revenue, and ROI. As they do, Marin will support them with the tools they need for analysis, management, and optimization of their Facebook campaigns.”
“Marin Software has used the Facebook Ads API to build tools that will help online advertisers understand the value of advertising on Facebook,” said Grady Burnett, Facebook’s director of online sales and operations. “Marin Software’s audience management, automatic bidding, and cross-channel comparisons will be extremely helpful for our advertisers.”
About Marin Software:
Marin Software is the largest and fastest-growing provider of enterprise-class paid search marketing applications worldwide. The company’s flagship product, Marin Search Marketer® is designed to addresses the workflow, analysis, and optimization needs of large scale advertisers and agencies, saving time and improving financial performance. Over 180 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $850 million of annual paid search spend in the Marin Search Marketer application.
Facebook ® is a registered trademark of Facebook Inc.