Club Assist Expands Mobile Service Team

Share Article

Grossreider, Felts appointed to senior leadership roles.

Club Assist announced today two promotions in their automotive services business.

Steve Grossrieder has been appointed to the role of Club Assist Global Chief Operating Officer, effective June 1, 2010. Steve gained his mobile battery service experience with the NRMA as the General Manager of Membership and Distribution, having progressed from General Manger of Roadside Assistance.

Don Felts has been promoted from Chief Operating Officer of North America to President of Club Assist North America. Don's role has expanded as the North American business has grown, and his leadership has contributed to continued growth and increased capabilities as well as high customer satisfaction. Don joined Club Assist in October 2006, following a 30-year career with the California State Automobile Association. He began his career with the auto club in 1976 as the manager of fleet services, progressing to Senior Vice President, Chief of Automotive Strategy in 2006.

“I am very proud that Steve and Don are part of the Club Assist senior leadership team,” says Stuart Davies, Chief Executive Officer and Executive President of Club Assist Pty Ltd. “It is my goal for Club Assist to continue to deliver the expertise and exceptional service auto clubs have come to expect throughout our 19-year history, and I believe that Steve and Don are key contributors to our success.”

About Club Assist:
Australian owned, Club Assist specializes in the supply, storage, distribution and installation of automotive batteries, automotive glass, alternators and starter motors to automobile clubs and their members globally. Club Assist partners with more than 70 automotive clubs worldwide and is supported by more than 6,000 personnel and service providers. Club Assist’s mission is to provide automotive clubs and their members with exceptional service anywhere, at any time across the globe.

For further media enquiries contact: Pam Braman at 386-668-8975 or via email at pam(dot)braman(at)clubassist(dot)com, or visit us at:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Pam Braman

Email >