Leading RFID Technology Companies Share Lessons Learned at RFID Journal LIVE! 2010

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RFID Journal has announced that the world's top RFID technology and service providers, led by Motorola, will demonstrate new products and share their unique insights at LIVE! 2010, its eighth annual conference and exhibition, to be held on Apr. 14-16 at the Orange County Convention Center, in Orlando, Fla.

RFID Journal, the world's leading media and events company focused on radio frequency identification, has announced that the top RFID technology and service providers, led by Motorola, will present at RFID Journal LIVE! 2010. This year's event, RFID Journal's eighth annual conference and exhibition, will be held on Apr. 14-16 at the Orange County Convention Center, located in Orlando, Fla.

"With 150 exhibits, RFID Journal LIVE! is a once-a-year opportunity to see all of the latest RFID product innovations in one place," said Mark Roberti, RFID Journal's founder and editor. "It's also a unique opportunity to hear end-user case studies and presentations by the leading technology providers, who will share the lessons they have learned during hundreds of deployments."

Mike Poldino, VP and general manager of Motorola's RFID Division, will head the lineup of technology experts presenting at this year's LIVE! event. Poldino will discuss how to expand the scope and extend the benefits of radio frequency identification, and will be joined by several of Motorola's solution partners, who will share their unique perspectives on the business value being unlocked by the technology.

Microsoft has been developing an ecosystem of hardware and software partners that are building low-cost, highly scalable RFID solutions. Sudhir Hasbe, the company's senior product manager, will showcase solutions developed by these firms, built on Microsoft's BizTalk RFID platform. These solutions address problems within specific vertical industries, and are cost-effective and highly scalable.

Mojix will host a panel with several customers—BP, Lufthansa Technik and the U.S. Defense Logistics Agency—that will explain how they are using Mojix's passive ultrahigh-frequency (UHF) real-time location system (RTLS) to achieve a new level of visibility into supply chain and asset-management operations within enterprises that have large-scale needs. In addition, Mark Roberti will explain how RFID Journal plans to leverage Mojix's technology to provide an unprecedented view of activity at the conference.

In addition to these sessions, RFID Journal LIVE! 2010 will also feature the following presentations, offered by RIFD technology leaders:

  • Real-Time Visibility in Aerospace Manufacturing

Speakers: Steve Georgevitch, Program Manager, New Business Creation and Transition, Boeing; Diana Hage, CEO, RFID Global Solution

  • Improve Business Processes With High-Memory Passive Worldwide RFID Chips and Tags

Speakers: Yoshihiko Tsujimoto, Marubeni Chemix Corp.; Timothy P. Butler, President and CEO, Tego

  • Building the Lean Enterprise

Speaker: Jim Caudill, Senior VP of Marketing and Strategy, Xterprise

  • Asset Network, Not Just RFID

Speaker: Rom Eizenberg, Co-founder and CMO, Precyse Technologies

  • Streamlining IT Asset Management With RFID

Speakers: Jarrod Sinclair, Information Systems Architect IV, Hewlett Packard, Enterprise Services; Bradley Ziemer, RFID Project Manager, Hewlett Packard, IT Data Center Engineering

  • Increasing ROI and Value by Leveraging Breakthroughs in UHF Technology

Speaker: Joseph Leone, Senior Director of Logistics Automation Solutions, SAIC

  • How RFID Solutions Drive New Business Benefits

Panelists: Alan Sherman, Director of Marketing, OATSystems; William Mapp, President, BA Systems

  • Achieving Real Business Value From RFID—Why You Should Act Now

Panelists: Andre Coté, CTO and VP of Product Marketing, Omni-ID; Mike Mulligan, Director of Solutions Management, Zebra Enterprise Solutions; Tony Sabetti, Senior Director for Business Development and Marketing, NXP Semiconductors

"RFID Journal LIVE! gets better every year, as there are more end users with success stories to share, and technology providers have more experiences to discuss and more mature products to exhibit," Roberti stated. "We certainly feel privileged to be able to offer our attendees excellent content and a great exhibition, all in one location. This event truly has everything you need to put RFID to work."

For the complete agenda at RFID Journal LIVE! 2010, please visit http://www.rfidjournalevents.com/live.

About RFID Journal:
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide—in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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