Small Publisher Targets Big Senior Citizen Book Market

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Publisher launches new brand of non-fiction books for senior citizens—The Senior Sleuth Guides—with plans to publish fifty-five titles in next five years.

It seemed odd that there weren’t already more books written specifically for senior citizens. We plan to fill that void with our titles. -David Peterka (Creator of The Senior Sleuth Guides)

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Senior citizens buy books—a lot of books. According to a 2001 survey, senior citizens bought more than 1/3 of all books sold in the US for roughly $8 Billion in sales. And that was in 2001. Since then more Baby Boomers have entered the senior marketplace. On average, 7000 US citizens turn 55 each day.

“The already large senior book market is getting bigger every day,” said David Peterka, author and founder of The Senior Sleuth Guides. “It seemed odd that there weren’t already more books written specifically for senior citizens. We plan to fill that void with our titles.”

Conifer Books, publisher of The Senior Sleuth Guides, plans to release fifty-five new senior titles in the next five years. The first title, "The Senior Sleuth’s Guide to Technology for Seniors," was released on December 01, 2009. Five new titles are currently being developed for release in 2010.

“I admit that the fifty-five book target is a bit of a gimmick,” Peterka said, referring to the fifty-five-year entry age into the senior demographic. “We’re a small publishing company, so that’s an aggressive goal for us. But we’re committed to that number as a minimum target. If sales go really well, we’ll expand our titles into even more senior subjects.”

Conifer Books was established in 2009 in the midst of the economic recession. “We’re not as brave, or as foolish, as that makes us sound,” Peterka said. “Advances in print and distribution technologies have really democratized the publishing business. You can launch a new book on a national or even international stage for a relatively small investment. The key is to publish a good book. This is especially true for the senior market where some 90% of seniors participate in word-of-mouth viral marketing. If a product is good, they tell their friends.”

"The Senior Sleuth’s Guide to Technology for Seniors," the first Senior Sleuth Guide, provides a comprehensive look at those technologies that enrich the senior citizen experience. This book covers a broad range of topics of interest to seniors and their caregivers including computers, the Internet, health and medication management, independent living, modern communication, travel, and fun. "The Senior Sleuth’s Guide to Technology for Seniors" is available on and special order through most bookstores.

About Conifer Books:

Conifer Books is a small family owned publishing company based in Colorado. They own and publish The Senior Sleuth Guides line of books for senior citizens. You can learn more about The Senior Sleuth Guides at

If you would like more information on this topic, a review copy of the book, to schedule an author event, or to schedule an interview, please contact David Peterka at 720-236-2015 or email at david(at)coniferbooks(dot)com.


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