Innovative Consumer Event Gets Quick Response for SylvanSport

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Last week SylvanSport kicked off its inspired CACHE ME IF YOU CAN campaign at http://www.findthego.com. They have tapped into their business friendships with eight other outdoor companies to load a SylvanSport GO with phenomenal gear worth over $14,000. It will be hidden somewhere in North America. Find it first, and it’s yours free! Combine the outdoor fun of geo-caching with collaborative social networking with a good old fashioned hunt for clues, and you have it. (Think of hunting for Easter eggs on Facebook.)

It would be hard to find anyone out there who hasn’t been affected by the past few years of economic hardship. SylvanSport, the innovative gear company in western North Carolina knows this firsthand. The company launched its flagship product, the GO Action Adventure Vehicle in late 2008, just in time to be caught up in the most challenging economy since the Great Depression.

“We set out to redefine how outdoor enthusiasts camp and carry gear by creating a new class of towable vehicles that is distinctly ‘non-RV.’” says Tom Dempsey, SylvanSport’s founder and president. “Along the way, we tapped into major shifts in the way consumers look at transportation, utility, and value. The trophy shelf at SylvanSport’s Cedar Mountain, NC headquarters quickly filled with awards for the GO’s innovation, function, and design.

Then in 2009 SylvanSport developed its own way of selling and delivering its products to consumers. “The traditional manufacturer–dealer relationship practically fell apart during early 2009. No one had any certainty about the future, and you could not find a worse time to convince a retailer to take on a completely new category of products. They were only interested in the basics – products with a long, clear history like sleeping bags or boots for example.” This led SylvanSport to roll out its direct sales website, http://www.sylvansport.com along with a network of company, “GO-GETTERS” (customer referral agents) across North America.

“It’s a unique marketing and sales model,” says Dempsey. “It allows us to give our customers a complete experience from first contact through follow up service. Our products enable a lifestyle of convenient adventure, and that is hard to communicate through a middleman.” Through its success, SylvanSport’s direct sales methods are seen as industry leading.

So now for the coolest part: Last week SylvanSport kicked off its inspired CACHE ME IF YOU CAN campaign at http://www.findthego.com. They have tapped into their business friendships with eight other outdoor companies to load a SylvanSport GO with phenomenal gear worth over $14,000. It will be hidden somewhere in North America. Find it first, and it’s yours free! Combine the outdoor fun of geo-caching with collaborative social networking with a good old fashioned hunt for clues, and you have it. (Think of hunting for Easter eggs on Facebook.)

“By bringing in such a diverse mix of outdoor gear from kayaks to mountain bikes to snowboards, it mirrors the versatility of the GO itself – a platform for all of your outdoor pursuits. The only thing we left out of the prize package is a load of building materials from Lowe’s or Home Depot, because the GO easily converts to a utility trailer too!” adds Dempsey.

The campaign at http://www.findthego.com launched last week and has already engaged thousands of outdoor enthusiasts across North America. Check it out, and who can imagine what business aspect the minds at SylvanSport will address next?

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Gregory Mundt
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