It's Time Kids To Fatten Our Brains Not our Bodies

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It's Time Kids Organization Helps To Educate American Kids And There Families On Being Healthy And To Fatten Our Brains Not Our Bodies

It’s Time Kids is a new Urban Born program to get inner-city youth on the right track mentally and physically. Their motto is “Fatten our brains and not our bodies. And focus on the three “E’s”: education, eat right, & exercise. It’s time to say ‘No’ to childhood obesity and ‘Yes’ to education. It’s time to get in shape and eat right. Our young people are our future. By preparing them mentally and physically, we are preserving our future.” It’s Time Kids organization brings fun learning through music and entertainment to the educational system.

According to the Center for Disease Control and Prevention, 67% of adults are overweight or obese and the epidemic is being spread to the young generation. In 2001, the American Academy of Child and Adolescent Psychiatry estimated that between 16 and 33 percent of children and adolescents were obese. With the number of people who are overweight or obese increasing in America, educating the youth and their families on the importance of maintaining healthy eating habits and a physically active lifestyle is crucial in reducing those numbers.

Founder of Urban Born Johnel Langerston says, “We are not a sports organization, we are life coaches that teach kids the game of life: education, eat right, and exercise equals a long healthy and successful future. Most youth have a better chance in receiving a good education when they are feeling confident and healthy. Since working with at-risk youth through our program, we’ve noticed that even starting their day off with a healthy breakfast and exercise, they are more attentive in their classes and teachers report that kids respond with a more positive attitude. The results are happier healthy kids with good grades, a positive outlook on life and a more promising future.”

It’s Time Kids is a national campaign touring inner-city schools across the United States to help educate on eating healthy and exercising regularly. To get involved, join the movement or for more information, go to:


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