As a provider of online SEO training, we wanted to know both business satisfaction with Google as well as the depth of knowledge that vendors have about SEO and AdWords
Fremont, CA (PRWEB) April 6, 2010
The JM Internet Group, a leader in providing Search Engine Optimization (SEO) courses online, has released their latest marketing survey, "Google SEO / AdWords Survey Results: How Well do Small Businesses Know Google?" The survey polls nearly two hundred small businesspeople and marketers as to their general attitudes towards Google, Search Engine Optimization (SEO) and AdWords. In addition, it asks them to rate their internal skillsets on SEO and AdWords.
"As a provider of online SEO training, we wanted to know both business satisfaction with Google as well as the depth of knowledge that vendors have about SEO and AdWords," explained Dr. Jason McDonald, SEO Director, JM Internet Group. "Our results indicate that the 'Devils' are in the SEO and AdWords details. Google is well liked and well understood on a general level, but on specific levels there is a lot of anxiety and confusion in the small business community."
- The full report can be downloaded, free of charge, at at http://www.jm-seo.org/promo using the password: survey
- Alternatively, interested parties may call +1-510-713-2150 x 0 or email info(at)eg3(dot)com and ask for a free PDF copy.
SEO: How Well do Businesspeople Know Search Engine Optimization?
SEO stands for "Search Engine Optimization." In layman's terms SEO is about how to get a company to the top of Google's "natural," "organic," or "free" results. On a general level, respondents felt barely adequate in their SEO knowledge. Asked about specifics, however, only for keywords and rank measurement did a majority of respondents deem themselves as "skilled" or "extremely skilled." For all other aspects, a majority of respondents judged themselves as "not skilled" or "not skilled at all!" The greatest confusion exists in link building and news creation, the former being a rather complex task and the latter being a new opportunity as Google moves towards real-time search.
AdWords: How Well do Businesspeople Know AdWords?
AdWords is Google's pay-per-click advertising program. Advertisers bid to have their ads appear on Google and on Google's affiliate or "content" network. Satisfaction was very high comparing Google SEO and AdWords to alternative media. In terms of specifics, respondents rated themselves the most highly with respect to writing good ad copy (43.5%) and the least skilled with respect to managing Google's content network (11.9%), which is a Google advertising platform that places one's ads on portals, blogs, magazines, newspapers, and other third party websites. Asked generally about Quality Score, which is the linchpin concept in terms of improving AdWords ROI, the results are abysmal. More than 75% rated themselves as "not skilled" or "not skilled at all!"
Google Brand Equity
Most polls to date focus on general users of Google rather than businesses seeking to get listed, for free, on Google via SEO or participate in Google's paid advertising program, AdWords. Within this more narrow (and arguably more important) community, Google has very strong general brand equity. Fissures of dissatisfaction exist however vis-a-vis Google customer service and its openness regarding how SEO relates to AdWords. With respect to AdWords, all categories were positive, but the strongest negatives occurred with respect to whether Google did a "good job" explaining how AdWords work. 41.1% disagreed with that statement. Second in the line of negatives was whether Google had helpful customer service, with 36.2% disagreeing with that statement.
With respects to SEO, however, 59.4% believe that Google does not do a good job explaining free SEO opportunities available via Google, with a very significant 16.1% feeling this strongly. 54.4% believe that Google does not make it easy to combine AdWords with SEO, and here 8.9% feel this strongly.
About JM Internet Group
The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.
JM Internet Group, Media Relations