Tunisia to Host 1st International Olive Oil Expo

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Packtec, in conjunction with The Ministry of Industry, is hosting the 1st International Olive Oil Exhibition in June 2010. The event will take place at the Expo Center Medina in Yasmine Hammamet, Tunisia on June 8, 9, and 10.

Packtec, in conjunction with The Ministry of Industry, is hosting the 1st International Olive Oil Exhibition in June 2010. The event will take place at the Expo Center Medina in Yasmine Hammamet, Tunisia on June 8, 9, and 10.

Growers and producers from across Tunisia will converge on the Expo Center in an unprecedented gathering. Representing all growing regions and the myriad varieties of olives--many unique to Tunisia--buyers will have unparalleled access to producers of all sizes, from boutique labels to industry giants.

"We want to bring as many of Tunisia's producers together under one roof as is possible," says Packtec Director General Lémia Thabet. "By making it easier for buyers to visit with many producers in a short amount of time, they can be as productive as possible."

Tunisia is the world's fourth largest producer of olive oil, after Spain, Italy and Greece. Historically, Tunisian olive oil has been sold largely in bulk to European processors who blend it with other oils to take advantage of the fruity fragrance and mild taste of oils from Tunisia. Modern buyers are becoming more sophisticated, however, and there is a growing demand for pure, 100% Tunisian olive oil in its unblended state. Packtec and The Ministry of Industry have programs currently underway to promote 100% Tunisian olive oil in the US and Europe, and this event will support those efforts.

Hamman Marketing Associates is coordinating marketing activities for Packtec and the promotion of 100% Tunisian olive oil in the US. For more information on this event, contact Al Hamman at +1 (423) 467-9864 or visit http://www.100PercentTunisian.com.

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