Boundless Network Announces Strategic Partnership with Identity Austin

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Identity Austin Credits Boundless Technology Platform as Key Factor in Deal

Branded merchandise distributor Boundless Network (http://www.boundlessnetwork.com) announced today that it has reached a strategic partnership agreement with fellow Texas-based distributor Identity Austin.

Co-founders Debra Romoser and Sandy Kennemer started Identity Austin, a HUB certified business, in 2004. Romoser said that the unique challenges of meeting the needs of their enterprise accounts, such as Gatti's Pizza and Harden Healthcare, prompted them to search for a strategic partner.

"Identity Austin needed a partner that provided us with a solution that clearly demonstrates brand control and spend consolidation for our largest clients," said Romoser. "Boundless Network's technology platform has allowed us to gain traction and expand strategic relationships within our accounts. Our customers and prospects immediately recognized the value of our partnership with Boundless Network."

"Identity Austin has been an excellent partner with Gatti's Pizza for several years," said Dean Satchwell, Vice President of Supply Chain and Logistics for Gatti's. "We are excited about the possibilities and new technologies available to us as a result of their merger with Boundless Network."

Boundless Network provides organizations with a technology platform designed to reduce costs and provide better control. The Boundless Network platform includes a suite of tools to leverage spend through real-time order aggregation, reduce inventory levels and streamline the ideation, procurement and order tracking processes.

Most recently, the company has signed branded merchandise contracts with leading companies such as CareFusion Corporation (NYSE: CFN), The Canadian Cancer Society, Motorola (NYSE: MOT), MillerCoors and Maruyama.

"Our platform and professional team are key to providing customers a better way to manage their promotional spend," said Boundless Network CEO Jason Black. "Sole proprietors in the promotional products industry need a partner like Boundless to help retain and expand their current customer base. Our solution gives them that competitive advantage."

In 2010 Black expects the company to continue winning contracts with national accounts and to actively seek industry professionals to help manage these new programs.

About Boundless Network
Venture-backed Boundless Network is transforming the $20 billion promotional products industry through a highly trained, professional sales organization and proprietary technology that empowers companies to proactively manage their promotional spend. The company's patent-pending technology platform connects buyers across organizations to create efficiencies of scale and reduce the cost of branded merchandise by as much as 40 percent. Headquartered in Austin, Texas, Boundless Network is one of the fastest growing companies in the promotional products industry, with 20 regional offices located coast-to-coast. Visit http://www.boundlessnetwork.com/join for more information.

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