Kansas City, MO (PRWEB) April 7, 2010
For the second year in a row, Indigo Wild has won an AMBIT Award, presented by the Kansas City Direct Marketing Association for excellence in direct marketing, namely email marketing. Strategic, full-service email marketing partner emfluence (http://www.emfluence.com/email-marketing), a digital marketing agency based in Kansas City, Missouri, crafted and executed a twelve-part Holiday Email Campaign that resulted in more than 1800% return on investment and subsequently a Silver AMBIT Award in March of 2010.
The 2009 Indigo Wild Holiday Email Marketing Campaign was created with the goal of increasing sales over previous year. The strategic team at emfluence determined a contact strategy, created offers, and executed segmentation and delivery, while optimizing the email campaign for deliverability taking full advantage of the emfluence digital marketing platform. With a more than 40% increase in fourth quarter sales over the same period last year, Indigo Wild and emfluence highlighted this campaign as a resounding success in a year where retail sales suffered for many of Indigo Wild's competitors.
The KCDMA Annual AMBIT Awards are judged based on a combination of strong creative and impressive results and return on investment.
To learn more about the email marketing tactics and techniques emfluence used to help Indigo Wild grow their holiday sales, read the emfluence blog at http://emfluence.wordpress.com/2010/04/.
emfluence is a full-service digital marketing company based in Kansas City, Missouri. emfluence's roots run back as far as 1999, when it was the fastest growing division of a full service advertising agency. In 2003, emfluence gained its own identity and became its own legal entity. Since that time, emfluence has provided interactive marketing services for numerous agencies and direct clients across almost every industry segment.
emfluence has provided email marketing solutions for companies such as Hallmark, DeVry University, Indigo Wild, Norwegian Cruise Line, Boulevard Brewing Company, CommunityAmerica Credit Union, Mutual Fund Store, Associated Wholesale Grocers, The Helzberg Entrepreneurial Mentoring Program and Kansas City Direct Marketing Association among many others. For more information, visit http://www.emfluence.com.