Digital Axle adds Chris Broussard as CRM and Data Segmentation Consultant

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Digital Marketing Consultancy broadens geography to include Washington, DC Metro Area

Digital Axle has added Chris Broussard to its roster of digital marketing consultants. Broussard joins the Digital Axle team of specialized digital industry experts as Segmentation and CRM Consultant.

“Chris’ expertise in data segmentation, remarketing and customer retention dovetails nicely with our expertise in customer acquisition and web optimization,” said Bruce Carlisle, Digital Axle’s CEO. He added, “Our message to clients and prospects in this economy is that clients should see a direct relationship between the fees they pay us and business value we create for them. Few marketing firms are prepared to stand by that claim.”

Before joining Digital Axle, Chris brought his direct marketing and digital marketing expertise to HT&E Marketing where he was President. His clients at HT&E included AOL, AARP, Verizon Wireless, MBNA, FOREX.com, Abbott Nutrition, Sylvan Learning Centers, Sun Rocket and NeuStar.

”Segmentation and CRM are two critical components in today’s online space. To breakthrough in today’s crowded, multi-channel media environment, your messaging must be directly in-sync with an individual’s needs, wants, beliefs and attitudes. A segmentation approach allows for the creation of relevant communications that increase engagement and drive higher response rates.” Broussard added: “And once you’ve overcome the hurdle of delivering someone to your site, then a well executed CRM program can increase conversion and retention rates as you engage customers through a communications program that anticipates and meets their own individual needs.”

Before HT&E Marketing, Chris was the Vice President of Marketing for FOLIOfn, a financial services technology firm in the Washington DC metro area. Before that he held several direct and digital marketing positions at Morgan Stanley, Dean Witter.

A graduate of James Madison University, Chris and his wife Karen live in Loudoun County, Virginia with their two boys. He serves as a Trustee of the Loudoun Education Foundation.

About Digital Axle:
Digital Axle at http://www.digitalaxle.com is a San Francisco-based privately-held, digital marketing services consulting firm with expertise in digital communications strategy and implementation. In support of its metrics-driven online strategies, the firm provides executional services in digital media buying, website analytics, search engine marketing (SEM), search engine optimization (SEO), social media & marketing (SMM), customer segmentation and lead path optimization.

In addition to digital strategy, the firm provides organizational consulting services to advertising agencies and other marketing organizations on managing the transition to digital marketing. The firm is led by industry pioneer and veteran marketer, Bruce Carlisle, the original CEO and founder of SF Interactive, a leading online agency innovator of the late 1990's. In recent years, the American Association of Advertising Agencies (AAAAs) has relied on Digital Axle CEO, Bruce Carlisle to provide training in digital marketing to its regional organizations throughout the nation. The company blog, with a unique take on the Web industry, is updated frequently and can be read at http://blog.digitalaxle.com.

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Heather Bowden

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