Audible Treats Announces Strategic Partnership with IODA

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Partnership to Provide Marketing And Publicity Services To IODA's World-Class Roster of Independent Labels

Premier marketing and publicity firm Audible Treats is proud to announce that it has entered into a partnership with IODA (Independent Online Distribution Alliance), a global leader in digital distribution. Under the terms of the strategic partnership, Audible Treats and IODA will offer their respective client bases unique access to each company's range of services and create innovative opportunities by offering leading marketing, technology and digital solutions for the music industry.

The agreement emphasizes Audible Treats' ongoing commitment to expanding its service capabilities to the music industry. By utilizing an array of creative strategies and its industry influencer network, Audible Treats provides customized marketing and publicity for a wide range of major and indie record labels. Managing a roster that has included both Grammy winners and promising new artists, Audible Treats' commitment to excellence in print and online media coverage has helped clients fully realize the goals of their promotional campaigns. With distinct areas of expertise and market focus, Audible Treats and IODA will build on their complementary technologies and proficiencies to increase the scope of sales and promotional opportunities that each currently offers to its existing and expanding client base worldwide. Both companies will serve as conduits for their respective clients by introducing Audible Treats' artists and record labels to IODA's international distribution network, and also by granting IODA's customers unparalleled access to Audible Treats' broad spectrum of publicity and marketing services. This arrangement will ensure that both Audible Treats and IODA will continue to expand their businesses while still providing the best in custom client-focused solutions.

"We're extremely pleased and excited to partner with IODA for this initiative," said Gavin Rhodes, Director of Marketing for Audible Treats. "It's a win-win for both companies. The partnership gives Audible Treats access to thousands of potential clients, while giving IODA's label partners easy access to our sought-after marketing solutions."

Within the last six years, IODA has emerged as a leader in digital distribution for the independent music and video community. With a catalog of almost two million tracks from thousands of labels from over 50 countries, IODA represents a diverse catalog of music spanning all styles, including rock, electronic, hip-hop, metal, punk, indie, world, latin, jazz and classical. IODA's robust systems for managing the technical complexities of digital distribution and marketing continue to set the standard for the way independent rights holders do business in the digital age.

"Audible Treats have been pioneers in the marketing of Urban music and we are thrilled to include them in IODA’s Partner Program. The AT team is proactive, professional, and well ahead of the curve when it comes to getting results," commented Adam Rabinovitz, Vice President of Marketing for IODA.

About Audible Treats:
Audible Treats is a New York-based PR firm that specializes in print publicity and new media marketing. Universally recognized as being one of the first firms to focus on digital marketing, we pride ourselves on having more new media experience and knowhow than our competitors. Since 2004, the hottest record labels and lifestyle companies have repeatedly hired Audible Treats to produce effective campaigns for artists that range from Grammy winners to emerging stars, including T-Pain, J*DaVeY, Too $hort, Anthony Hamilton, Souls of Mischief, and The Pharcyde. Our attention to detail and industry experience has earned us a reputation as being entertainment industry leaders in public relations and experts in new media marketing.

About IODA:
IODA, the Independent Online Distribution Alliance, is one of the industry-leading digital distribution companies for the global independent music and video community. IODA provides comprehensive services to record labels, physical distributors, artists, and filmmakers, including license negotiations; media encoding and metadata management; royalty payment administration and reporting; and marketing and promotional support. Founded in 2003, IODA represents a rapidly expanding roster of more than two million music tracks and over 5,000 independent film and video titles. IODA distributes its music and video catalog to hundreds of digital storefronts worldwide, including all major digital music services like iTunes®, Amazon MP3 and MySpace Music and mobile carriers and outlets such as Verizon Wireless, Sprint and Nokia. The company’s website is http://www.iodalliance.com.

See this release at: http://www.audibletreats.com/pr/at_ioda_pr1.html

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