April Kicks Off As PayItGreen™ Month

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SWACHA and PayItGreen™ Team Up to Launch a Radio Campaign to Educate Americans on Going Green

April is PayItGreen month and SWACHA has teamed up with the PayItGreen Alliance to encourage consumers and businesses to "go green" by choosing electronic payment methods instead of paper. SWACHA is one of the largest not-for-profit regional payments associations in the country.

SWACHA believes that many Americans don't realize how easy it is to have a positive impact on our environment. By electing to receive and pay bills electronically and have paychecks automatically deposited at a bank, each U.S. household can save 7 pounds of paper and 63 gallons of wastewater per year. In hopes of motivating Americans to start making a positive impact in April, SWACHA and the PayItGreen Alliance have launched a radio campaign promoting environmental stewardship in regards to electronic payments, statements and direct deposit.

"We are committed to educating consumers and businesses though the PayItGreen campaign on the environmental benefits, not to mention the economical benefits, of using electronic payments and direct deposits instead of paper," said Dennis Simmons, AAP, SWACHA president and CEO.

"Not only do electronic payments save time, money and paper, they also provide more security against fraud and help to reduce clutter around the house. To show our dedication to the effort, SWACHA has changed its logo color to green for the month of April," added Simmons.

In an effort to do its part in protecting the environment as well as support the PayItGreen effort, SWACHA has decreased its paper purchases by 64 percent and its in-house printing by 16 percent during the past year by moving most of its operations and communications to electronic forms versus paper. For more information about the PayItGreen campaign visit http://www.payitgreen.org or http://www.swacha.org.

About SWACHA
SWACHA-The Electronic Payments Resource® is a not-for-profit Regional Payments Association of approximately 1,100 members across the Southwest. SWACHA is the resource of choice for financial institutions and corporations in the areas of education, training, payments system risks and knowledge about electronic payments. SWACHA membership provides advantages such as superior quality training and unique industry resource materials, access to the toll-free Payments AnswerlineTM, Risk Management programs, and representation at the national level in the development of ACH policies and rules. For more information, visit http://www.swacha.org.

About the PayItGreen Alliance:
The PayItGreen Alliance was formed in 2007 to educate consumers about the positive environmental impact of choosing electronic bills, statements and payments over paper alternatives. The Alliance is comprised of leaders in the financial and consumer billing industries including representatives from Bank of America, BillMatrix, Capital One, CheckFree, now part of Fiserv, Citi, Citizens Bank, EPN, Harris Bank, the Federal Reserve Banks, Fiserv, JPMorgan Chase, The Regional Payments Associations, SunTrust Bank, U.S. Bank, Wachovia and Wells Fargo. Special advisors to the Alliance are AT&T, Con Edison and Qwest Communications. NACHA-The Electronic Payments Association is coordinating the initiative. Additional information about the Alliance can be found at http://www.payitgreen.org.

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Erin Jamison

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