New York, NY (PRWEB) April 6, 2010
MSN’s Wonderwall.com (http://www.wonderwall.msn.com) and Gen Art are joining forces to give independent film fans across the globe a front-row seat to the star-studded 15th Anniversary of the Gen Art Film Festival presented by Acura in New York City from April 7th – 13th, organizers announced today.
Wonderwall.com is MSN’s exclusive destination for all things celebrity. Its smart, witty take on celebrity news, offbeat original features, and eye-popping design have helped it quickly attract a massive audience of over 12 million unique users per month. The Gen Art Film Festival presented by Acura features the New York premieres of the top films from such influential festivals as Sundance, SXSW, and Toronto, showcasing the most talented emerging filmmakers in North America.
As part of the partnership, Wonderwall.com will be the official presenter of this year’s Stargazer Award and will screen the latest installment of their animated Celebritweets Theater series at the festival. Exclusive coverage (including photos and video) from the Gen Art Film Festival presented by Acura will be featured on http://www.wonderwall.com.
- Wonderwall.com’s Stargazer Award will recognize the most talented emerging actor from this year’s festival, selected by an esteemed group of festival alumni actors including Paul Schneider, Shea Whigham and Billy Burke.
- Celebritweets Theater, Wonderwall.com’s animated series, will reveal the “real” story behind a celebrity’s unusual Tweet. This special installment episode will feature Adrian Grenier prior to the screening of his new documentary “Teenage Paparazzo” on April 10, 2010.
- Wonderwall.com’s coverage of the 15th Annual Gen Art Film Festival presented by Acura will include an onscreen program featuring Wonderwall.com content before each premiere. Additionally, red carpet coverage and exclusive interviews with the stars attending the festival and after parties will be featured on the site. This year's lineup will include directing turns by actors Josh Radnor (How I Met Your Mother) and Adrian Grenier (Entourage), as well as films featuring Joseph Gordon-Levitt, Rachel Bilson, Malin Akerman, Blythe Danner, Scott Caan, Richard Jenkins, Erika Christensen, Amy Sedaris, Dylan McDermott, Timothy Olyphant and Nikki Blonsky, among others.
"We're thrilled to be partnering with the Gen Art Film Festival for the first time this year," said Wonderwall.com managing editor Saryn Chorney. "It’s an amazing opportunity for Wonderwall.com to connect with a young, web savvy audience who is passionate about film and pop culture."
"Wonderwall.com is a creative, intelligent and tactful entertainment site that focuses on the artist while respecting the art," said Gen Art Senior Vice President of Film, Jeffrey Abramson. "We are very excited by their support for the filmmakers and talent in our festival and for helping to spread the love to audiences who are unable to attend the 7 premieres and 7 parties of the fest."
ABOUT GEN ART
Gen Art is the leading arts and entertainment organization dedicated to showcasing the best emerging talent in film, fashion, visual arts and music. 2009 marked its 15th Anniversary. With offices in New York, Los Angeles, Chicago, Miami and San Francisco, Gen Art has succeeded in launching the careers of many young filmmakers, fashion designers, visual artists and musicians, providing them with high-profile events that welcome industry professionals and consumers alike. For more info, visit http://www.genart.org.
BermanBraun Interactive and MSN launched Wonderwall.com (http://wonderwall.msn.com) in February 2009. Wonderwall.com is MSN’s exclusive destination for all things celebrity. Its smart, witty take on celebrity news, offbeat original features, and eye-popping design have helped it quickly attract a massive audience. With more than 12 million unique users each month, Wonderwall.com has jumped over its rivals in a crowded category to become the Internet’s second most popular stop for celebrity news. Wonderwall.com is also accessible through the MSN home page and in editorial programming across the MSN network, including MSN Entertainment.
BermanBraun is an independent media company whose three divisions – television, feature film and digital media – seek to create and exploit entertainment content and advertising solutions throughout the world. The Santa Monica, Calif.-based company, founded by principals Gail Berman and Lloyd Braun in January 2007, has separate strategic global alliances with NBC and Microsoft to create and distribute creative content across all platforms. BermanBraun is presently producing two network series for the 2009/2010 television season, including ACCIDENTALLY ON PURPOSE on CBS and MERCY on NBC. BermanBraun is also producing the series IS SHE REALLY GOING OUT WITH HIM? for MTV and SWORDS for Discovery.
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