World’s Most A-Peeling Brand Gets 25,000 Makeovers: Chiquita Launches Social Media Campaign Attracting Nearly Half a Million Fans

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Today Chiquita launches Shop A Peel by Chiquita, a place where diehard Chiquita fans can go to customize a wide range of items from t-shirts and mouse pads, to postage stamps and skateboards, with their personalized sticker faces.

Now diehard Chiquita fans can customize mouse pads, t-shirts, postage stamps and skateboards, with personalized sticker faces.

Imagine Colonel Sanders with contact lenses or Wendy sporting a stylish “do” rather than pigtails. While most brands are hyper sensitive about brand image and have very strict guidelines on proper usage, the folks over at Chiquita Brands have an altogether different point of view when it comes to their beloved logo – that famous blue sticker that has adorned countless numbers of the world’s bananas for nearly 50 years.

The company created http://www.EatAChiquita.com, the award winning site that allows consumers to create their own Chiquita sticker “faces” based on the iconic blue Chiquita sticker. Since the site went live, upwards of 25,000 different Chiquita sticker faces have been created and are available on the site. Today the company launched Shop A Peel by Chiquita, a place where diehard Chiquita fans can go to customize a wide range of items from t-shirts and mouse pads, to postage stamps and skateboards, with their personalized sticker faces.

Chiquita has selected Zazzle.com to provide its custom gear shop to more than half a million fans. The Shop A Peel store is closely linked to the http://www.EatAChiquita.com site, which also allows consumers to engage with the brand through its Sticker Studio, Photo Customizer, Arcade, Cinema, Fruit Stand and Facebook fan page.

What is it about Chiquita’s blue label that people find so intriguing? Is it because Chiquita bananas were the first food many kids got to hold and eat all by themselves? Or do they secretly want to be Miss Chiquita, the world’s first face on a bunch of bananas?

Whatever the reason, in its first five months alone, almost 500,000 people have visited http://www.EatAChiquita.com.

According to Chiquita, Shop A Peel was created to meet the requests of fans from all over the globe who want to wear their favorite Chiquita designs. The folks at Chiquita certainly recognize that something old is new again and have taken it further by allowing people to put a modern twist on an old classic.

If you want to go bananas and have some fun, make sure to visit these two sites, http://www.EatAChiquita.com and http://www.Zazzle.com/ShopAPeel.

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Nicole Arena

Barbara Gibson
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