Effective presentation design does not entail making slides as colourful and exciting as the program allows. Subtler, more controlled design works far better, and can produce a much more professional-looking result.
(PRWEB) April 7, 2010
m62 visualcommunications, the global leader in presentation effectiveness, has revealed tips for presenters to ensure that visual aids used in business presentations will impress audiences, and not look amateurish and unprofessional.
Many presenters are keen to improve their PowerPoint design, but without clear guidelines the result can actually be worse than the original. Common mistakes such as including ClipArt with the intention to make slides seem more exciting can be seriously detrimental to a presenter’s credibility. Using good stock imagery instead exhibits greater respect for the audience and greater concern with relevant visuals.
Simple and easy changes can be made to a slide deck that can make a real improvement to the professionalism of a presentation. Using a branded template and set colour scheme can make a big difference to the overall image of a presentation. It is important to keep visuals constant throughout a presentation. This includes particulars such as the fonts and sizes used, as well as the general look and feel of the slides.
Animations should be subtle, and draw the audience’s attention to the point at hand. ‘Exciting’ animations or ones that otherwise attract too much attention will not only irritate the audience, but could make it difficult for them to concentrate on the message. This could result in them disengaging with the presenter entirely.
Nicholas Oulton, Founder of m62, commented: “Effective presentation design does not entail making slides as colourful and exciting as the program allows. Subtler, more controlled design works far better, and can produce a much more professional-looking result.”
m62 operates from offices in the UK, US and Singapore, and has produced almost 10,000 presentations for clients worldwide. m62’s services range from presentation skills training to free downloadable PowerPoint templates.
For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.