(PRWeb UK) April 8, 2010
Niche internet TV company Vision IPTV has agreed a partnership with leading Sri Lankan telecom company, Vx Media to deliver over 12 channels of Sri Lankan TV into the UK market and around the world. The agreement means Sri Lankans in the UK will be able to watch a host of premium Sri Lankan TV right alongside UK Freeview channels, all delivered via set-top box to their TV.
Vision IPTV’s solution, comprising its middleware platform, broadcast standard content delivery network and distribution to set-top box, PC and mobile is transforming how international, community and niche broadcasters approach the UK market.
“It removes a huge barrier to entry for these broadcasters, who have significant UK audiences that they have been unable to reach cost-effectively before,” commented John Mills, MD of VisionIP.
For Vx Media adding Sri Lankan TV to their highly successful telephone and internet services was a logical next step, but finding a partner with the right combination of speed to market and niche broadcast expertise meant they turned to Vision IPTV.
“Vision IPTV’s speedy turnaround, experience of community TV channels and understanding of the business model meant they were the natural choice for us,” said Raj Jeyaraj, MD of Vx Media. Viewers will be able to benefit from bundled TV, broadband and phone packages specifically for the Sri Lankan community, all offered by Vx Media.
“Our broadcast platform with its interactive schedules, flexible billing and advertising options and telecoms standard delivery network mean Vx Com has the ability to not just get their programmes out, but to market and sell them in multiple ways, monetising the opportunity and driving significant revenue for their business“commented John Mills.
Vx Media are the first business to export Sri Lankan Television to the globe and Sri Lankan Diaspora will at last be able to stay up-to-date with Sri Lankan news. “Second and third generation families will be able to maintain a Sri Lankan sense of community,” said Jeyaraj.
Sri Lankan programmes join a host of Hellenic, Polish, Russian and other niche TV channels that VisionIP provide to the UK via broadband internet including Polska Plus, Hellenic TV, Russia Today, Quod and Boatson.TV.
About Vision IPTV
Vision IPTV provides a complete solution to clients wanting to create compelling TV and video services for broadband audiences worldwide. Operating from our broadcast centre adjacent to London’s BT Tower, Vision IPTV and its sister company Playout 247 have all the infrastructure needed to create, capture and distribute content across the internet. This gives clients real flexibility in how to structure products which can contain original content they produce, existing linear channels, scheduled on-demand channels, catch-up TV services and streamed video on demand.
In-house operation allows for lower costs greater speed to launch and maximum control over quality of service delivery, meaning real competitive advantage. VisionIP TV portal’s can be easily customised for clients and supports all conceivable commercial models from subscription, pay-as-you-go, PPV and advertiser funded. In a world where more people are connecting computers to TVs, VisionIP TV’s customised media player enables people to watch long form content on TV in full resolution even if the portal is closed down on the PC as others use it.
For further information, please contact:
John Mills, CEO
T: +44 (0) 207 636 7474
M: +44 (0) 78 7964 3788
About Vx Media
Vx Media better known for its signature brand Vx, is one of the UK’s fastest-growing, cost-effective telecoms companies, offering great value voice and internet solutions to business and residential customers. We’re proud of our position as an innovator in the international telecommunications industry, and we strive to always stay ahead of the competition.
The company has regional offices in Canada, Dubai and Sri Lanka, but its corporate headquarters are in the UK. We are equipped with a state-of-the-art, robust infrastructure, having interconnections with the major telecoms operators worldwide. This guarantees our customers hassle-free connection and crystal-clear quality with every call.
For further information, please contact:
Raj Jeyaraj, Managing Director
T: +44 (0) 208 429 8552 / + 44 (0) 208 429 5169
M : +44 (0) 07584 11113