Putting Dealers to the Test: DCS by Fisher & Paykel Sends Dealers Through America’s Test Kitchen Training Program

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Christopher Kimball of America's Test Kitchen to attend the Kitchen & Bath Industry Show on April 16, 2010

America's Test Kitchen

America's Test Kitchen has been not only enthusiastic about the new program, but their team has collaborated with us to create other great opportunities for both the DCS and America's Test Kitchen brands

Entering its third season with Cooks Country TV and its second season with America’s Test Kitchen, DCS by Fisher & Paykel launches a dealer program that leverages its underwriting partnership with America’s Test Kitchen. From the dealer trainings to the in-store promotions, integrating Christopher Kimball and America’s Test Kitchen into their dealer DCS Dealer Direct program this year is a recipe for success.

The excitement of the partnership has been infectious. Dealers want to know how they can integrate Christopher Kimball and team into their dealerships. With up to 2 million viewers per episode, savvy dealers see the value at hand. Only a few lucky DCS dealers will get to head to Boston for their America’s Test Kitchen Training at the perfectly suited, DCS laden, test kitchen. However, all DCS trainings will be conducted in true America's Test Kitchen fashion complete with bow ties!

“America's Test Kitchen has been not only enthusiastic about the new program, but their team has collaborated with us to create other great opportunities for both the DCS and America’s Test Kitchen brands,” said Gina Lathrum, Product Manager for DCS by Fisher & Paykel.

America’s Test Kitchen is a 2,500 square foot test kitchen that is home to more than three dozen full-time cooks and product testers. America’s Test Kitchen, currently in its 10th season on public television, focuses on Christopher Kimball and the test cooks solving everyday cooking problems, testing equipment, and tasting supermarket ingredients to help viewers avoid wasting time and money on things that do not work. It has a common sense, practical approach that is different than other cooking shows.

To launch the national program, both DCS and America’s Test Kitchen are proud to announce that Christopher Kimball will be making a special appearance at the DCS booth on April 16th, 2010 at KBIS in Chicago. Kimball will be autographing photographs taken on the booth with DCS’s top North American dealers and some lucky KBIS attendees.

DCS products are featured in the America’s Test Kitchen set and on both programs over the course of three seasons. Specific products utilized on the shows, include DCS by Fisher & Paykel’s 36-inch, six-burner gas cooktop, 30-inch wall oven, 36-inch and 48-inch professional grills, as well as portable grill carts, microwave, 31-inch flat door stainless steel refrigerator, and Fisher & Paykel’s double DishDrawer dishwasher.

To find out more about the DCS by Fisher & Paykel brand, please call 888-936-7872 or you can also get more information at: dcsappliances.com.

To find out more about America’s Test Kitchen, log on to: americastestkitchen.com.

ABOUT DCS BY FISHER & PAYKEL

The heritage of DCS by Fisher & Paykel began in the late 80's as the country’s leading engineers and designers created the first line of high-end commercial quality cooktops and outdoor grills. DCS was launched as the leading provider of quality cooking equipment with high performance for the commercial food industry. Recognizing the desire for home chefs to master restaurant culinary cooking, DCS expanded its innovation and design to pioneer high-end commercial quality appliances for the home. The expansion to a full line of indoor and outdoor professional styled products has inspired the at home chef to not only cook like a professional but live deliciously.

DCS by Fisher & Paykel is a leading manufacturer with focus on product innovation, culinary technology and professional styled premium products. Fisher & Paykel has global state of the art manufacturing facilities in New Zealand, Italy, Thailand, USA and Mexico and are regarded as being the innovators in the appliance industry.

ABOUT AMERICA'S TEST KITCHEN
America’s Test Kitchen, currently in its ninth season, is the most-watched cooking show on public television, with up to two million viewers per episode. The show is filmed in the test kitchen of Cook’s Illustrated magazine, located just outside Boston. Each episode features recipes we’ve carefully developed to make sure they work every time. Christopher Kimball and the test cooks solve everyday cooking problems, test equipment so you never have to waste money on things that don’t work, and taste supermarket ingredients to save you time in the store. It’s a common-sense, practical approach you won’t find on other cooking shows.
Cook’s Country from America’s Test Kitchen debuted in September 2008 on public television stations across the country. Filmed in the Cook’s Country farmhouse, the show relies on the same practical, no-nonsense recipes that have made Cook’s Country magazine an indispensable resource for the home cook. The show also features testing’s and tastings and is hosted by the ensemble cast from America’s Test Kitchen. The second season of Cook’s Country began airing in September 2009.

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Julie Kreisler
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