Little Jammies.com Licensed Products Continue to Dominate Pajama Sales in a Slow Economy

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LittleJammies.com the online children's sleepwear retailer continues to experience a 20-25% sales growth for 2010. Licensed characters are a driving force behind the continued strong sales growth. During slower selling seasons, peripheral events such as the Kid's Choice Awards and even Earth Day help to propel sales.

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SpongeBob is also a winner here at our company. It has been our #1 license in children's sleepwear since we launched our website in 2007.

LittleJammies.com the online children's sleepwear retailer continues to experience a 20-25% sales growth for 2010. With the likes of Hollywood, Kids Choice Award Programs and even Earth Day, customers are constantly driven to shop for children's licensed character sleepwear.

Hit TV show "SpongeBob SquarePants" once again was selected as the winner of this year's Kids Choice Awards for favorite cartoon. It is the series 7th win for that category since it aired in 1999. "SpongeBob is also a winner here at our company. It has been our #1 license in children's sleepwear since we launched our website in 2007." states Donna Marino owner and buyer for the company.

In an effort to educate and promote Earth Day, Nickelodeon is planning a day of environmentally-conscious programming.

"We are always excited when networks promote events that just so happen to support our own philosophy. We have two children of our own and we are constantly educating them about protecting Mother Earth. Also, these events help drive children's pajama sales during slower seasons. There are some incredible licenses out there. Many of our top licenses originate from Nickelodeon based programming", tells Donna Marino, buyer for the company.

The celebration of Earth Day's 40th Anniversary will be anchored by the broadcast premiere of the half-hour special "SpongeBob's Last Stand". It culminates a full day of green programming which also includes new episodes from ICarly, Go Diego Go and Ni Hao Kai Lan.

"Children's sleepwear traditionally does well in most market conditions because it is necessary for the consumers to continuously replace their pajamas. These novelty options make purchasing children's pajamas much more attractive to the consumer," Says Scott Marino, owner of Panda Apparel.

LittleJammies.com, a division of Panda Apparel LLC, sells a full variety of licensed children's sleepwear and accessoires.

Panda Apparel LLC was formed in 2007 and is owned and operated by Scott and Donna Marino. The two share over 25 years experience in the apparel industry and 12 years of online specialty retailing. As an international business, Panda Apparel LLC is committed to improving the worldwide state of human rights and environmental degradation.

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Melisa Tropeano LaTour

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