30 Days/30 Ways Campaign by DASANI® Challenges Consumers to Recycle and Raise Funds for State Parks during Earth Month 2010

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With help from consumers, DASANI® will donate money for recycling programs in five western state park systems

The DASANI® team is enthusiastic to help keep state parks green by encouraging consumers to make small lifestyle changes that positively impact us all

Find ways to reduce your environmental impact and raise your environmental I.Q. this Earth Month by supporting DASANI® 30 Days/30 Ways Challenge dasani.com/30Ways). Sharing environmental tips online and purchasing DASANI® water in http://dasani.com/?WT.srch=1#/plantbottle [PlantBottle™ packaging are easy ways to help raise much-needed funds for state parks systems in five western U.S. states.

The program’s Web site, http://dasani.com/30ways/, contains 30 simple tips for each day of Earth Month, such as buying eco-friendly batteries, planning environmentally smart vacations and safely recycling computers and cell phones. Consumers can activate a donation to select western state parks by logging on to http://dasani.com/30ways/ and sharing eco-tips or recycling trivia through Facebook, Twitter or email through the authorized tips and trivia sharing application on http://dasani.com/30ways/. DASANI® will make a one dollar donation every time a visitor shares tips or recycling trivia, up to a maximum of $25,000.

“The DASANI® team is enthusiastic to help keep state parks green by encouraging consumers to make small lifestyle changes that positively impact us all,” said Abigail Green, DASANI® brand manager. “We hope the 30Days/30Ways Challenge provokes active participation in recycling. For example, knowing that recycling just one aluminum can saves enough energy to power a computer for three hours is concrete imagery that we feel can increase advocacy.”

Earlier this year The Coca-Cola Company introduced PlantBottle™ packaging with the DASANI® brand. PlantBottle™ plastic bottles are made of up to 30 percent plant-based materials , which reduces dependence on a non-renewable resource – petroleum. PlantBottle™ is 100 percent recyclable, and preliminary research indicates that from the growing of the plant materials through the production of the resin, the carbon footprint for the PlantBottle™ packaging is smaller than for bottles made with traditional PET. The Coca-Cola company is the first-to market with a recyclable PET plastic bottle made partially from plants.

About DASANI®
DASANI® is a brand of The Coca-Cola Company, the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding one billion servings each day. For more information about The Coca-Cola Company, please visit our website at
http://www.coca-cola.com.

State Parks
For information about specific state park agencies participating in this program, please visit their Web site listed below.
Arizona: pr.state.az.us
California: parks.ca.gov
Nevada: parks.nv.gov
Oregon: prd.state.or.us
Washington: parks.wa.gov

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Meg Aldrich

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