Urban Airship and Interscope Records Partner to Push Mobile Messages from Some of Music Industry's Hottest Recording Artists

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Visionary Startup Urban Airship Gains Traction Powering Mobile Apps with Push Notifications

Urban Airship, a mobile messaging and content delivery provider, today announces a partnership with Interscope Records Inc. in which Urban Airship will deliver push notifications to iPhone users on behalf of some of Interscope’s most popular recording artists.

Popular music artists have started developing their own iPhone apps, which have proven extremely popular among mobile-device users. The applications feature artist-produced video content, artist news alerts, photo galleries, twitter feeds, m-commerce links for purchasing artist catalogues and merchandise, an RSS reader for up-to-the-minute artist news alerts, and interactive user-engagement features, such as the ability to chat with other fans, comment and rate shows, and share content with friends. In addition to building up these artists’ fan bases, these applications allow publishers to further monetize existing content. Many of these applications are available for free on the iTunes App Store.

Not all recording artist apps have enabled push notification but those that have can add another layer of interaction, providing artists a way to communicate directly with their fans. Artists using Urban Airship Push are choosing to send out inspirational messages, alerts about concert tickets or sneak peeks at newly available songs. Urban Airship’s Push powers these notifications on its scalable, on-demand mobile app infrastructure.

“Savvy billboard-charting artists recognize the infinite possibilities of mobile applications to distribute and promote their music,” says Scott Kveton, CEO, Urban Airship. “Adding Push adds a very powerful marketing and awareness tool, and we’re seeing growing interest from smart marketers, such as those at Interscope, to increase user engagement.”

With the nexus of smartphone growth and mobile app consumption taking root, new smartphone-based services, technology and infrastructure are evolving and will be critical. Businesses ranging from handset manufacturers and carriers, to movie studios and record labels, to interactive agencies and indie developers are all eager to harness real-time, direct messaging that is highly relevant to users at a particular moment. Consumers win because they opt-in to control what push notifications they want to receive from specific artists and brands.

Interscope Records Inc. has been on the front lines of the music industry, delivering more than 20 compelling native iPhone and iPod touch applications based on its existing online content.

“We are pleased to provide some of our artists a unique communication channel to connect with their fans,” says Aaron Foreman, who heads digital marketing at Interscope Records. “Urban Airship has delivered on its promise and proven to be a reliable and forward-thinking technology partner."

New mobile-phone features provide the opportunity for businesses and developers to increase engagement with customers, enhance their brand, and create a recurring revenue stream. However, they also call for additional, costly server-side infrastructure, forcing developers to figure out how to support this new requirement. Urban Airship helps businesses and mobile publishers quickly integrate push notification and in-app purchase functionality within their mobile apps. With its cloud-based platform and easy-to-use tools, Urban Airship’s customers can focus on monetizing their apps across multiple platforms instead of having to invest in building a complex network and infrastructure.

About Urban Airship
Urban Airship delivers mobile messaging and content to smartphones that offers a real-time, direct-to-person experience for smartphone users. Its scalable infrastructure and easy-to-use tools enable businesses and mobile publishers to rapidly monetize their apps and enhance their brand and engagement with customers. Instead of having to build a required cloud infrastructure to support push notifications and in-app purchase functionality to their mobile apps, businesses and publishers can offload this expensive burden onto Urban Airship. The privately held company is based in Portland, Oregon. For more information, interested parties can visit http://www.urbanairship.com.

About Interscope Records
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world’s largest music company.

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Jessica Davis

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