How to Save the World While Pumping Gas -- Goodwill Communications & PumpTop TV Sign Distribution Agreement

Share Article

The PumpTop TV network, reaching a captive audience of motorists at service stations and convenience stores delivering more than 12 million monthly impressions on 6,118 high-definition LCD screens, will use public service announcements (PSAs) distributed twice a year from Goodwill Communications' CablePAK™, distribution service.

Save the World While You Are Pumping Gas

Talk about a captive audience…what else is there to do while pumping gas? How about being able to watch videos designed to help humanity, the environment or local communities? After all, people need to fill their tank with gas anyway, and if they can learn about a way to help society at the same time, this is truly multi-tasking. It is here now via PumpTop TV, which has signed an agreement with Goodwill Communications to distribute public service advertising messages (PSAs) via video screens at gas stations throughout their gas station network.

The PumpTop TV network reaches a captive audience of motorists at service stations and convenience stores nationwide, delivering more than 12 million monthly impressions on 6,118 high-definition LCD screens. PumpTop will use PSAs from Goodwill Communications' CablePAK™, distribution service, a package of topical PSAs distributed twice a year to 500 major cable systems. Go to the following link for more information: http://www.goodwillcommunications.com/CS_CP_CablePakFAQs.aspx.

The CablePAK service, which started 17 years ago, combines a variety of client PSAs on a single dub and is distributed in the spring and fall. On average, each client's PSAs generate a total of $850,000 in verified advertising support, in 41 states, 147 cities and on 155 stations.

"We are excited about using this new advertising venue to reach people on the go where there is very little distraction and no opportunity to zap out the commercials," said Bill Goodwill, CEO of Goodwill Communications.     

According to Lauren Nesmith, Traffic Manager of PumpTop TV, "We are looking forward to using the CablePAK TV PSAs, because they have excellent production values to engage our audience, and at the same time represent topical, important issues that we care about as an organization," she said.

About PumpTop TV
PumpTop TV is a leading nationwide digital media network located at-the-pump. Utilized by major brands such as Audi, Rolaids, Jack in the Box and BestBuy, PumpTop TV delivers a captivated audience of millions of consumers each week via engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia, Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. The company has partnered with Westinghouse Digital, one of the leading LCD TV manufacturers in the U.S., to develop and deploy innovative, all-weather digital signage hardware that seamlessly integrates with AdtekMedia's sophisticated, proprietary network software. Available nationwide, AdtekMedia continues to expand the PumpTop TV network into top metropolitan markets throughout the United States. Through the company's groundbreaking joint venture with Outcast, advertisers can now reach a captive audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs. For more information, please visit http://www.pumptoptv.com.

About Goodwill Communications, Inc.
Goodwill Communications is an advocacy advertising firm that provides clients with a complete spectrum of post-production services for public service advertising campaigns, including replication, packaging, distribution and evaluation in all media. In the past 25 years Goodwill Communications has distributed more than 700 national public service advertising campaigns on issues ranging from highway safety to responsible parenting for nearly 100 federal agencies and non-profit organizations. The firm also operates the only on-line research library dedicated to public service advertising called the PSA Research Center at http://www.psaresearch.com or visit the corporate website at http://www.goodwillcommunications.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

William Goodwill
Visit website