Napa, CA (PRWEB) April 29, 2010
Susie Wang, founder of 100% Pure, first discovered “fruit pigments” while she was in her organic garden, picking blackberries and she noticed the beautiful blackberry pigments that stained her fingers. That’s how Wang got the idea to use these natural pigments from fruits and vegetables for color cosmetics.
Fruit pigments are truly revolutionary and one of the most significant innovations in makeup because all other cosmetics are made with either FD & C Colors (synthetic dyes) or minerals. All of the antioxidants and vitamins in fruits are in the actual pigment, so you will be applying all the healthy nutrients of the fruits directly on your skin. From this discovery, Susie created an entire line of all natural patent –pending fruit and vegetable pigmented color cosmetics under the 100% Pure brand.
About 100% Pure
With a distribution center in Oakland, CA, office in Napa, and Paris, France, 100% Pure formulates all natural, vegan (or vegetarian when honey is in formula), synthetic fragrance free, paraben free, toxic free, gluten free and the most concentrated formulas possible without the use of water, thickeners, and emulsifiers or any other fillers. Cruelty-free 100% Pure products are never tested on animals. As a matter of fact, it is the company’s mission to help and save animals. All of 100% Pure’s products, including their brushes, which are are entirely vegan and cruelty-free. They have even rescued and placed 21 dogs in loving homes in 2009, as well as given financial aid to those who needed it for medical aid for their pets.